{"id":6477,"date":"2020-12-12T14:36:30","date_gmt":"2020-12-12T20:36:30","guid":{"rendered":"http:\/\/kmbrian.com\/blog\/?p=6477"},"modified":"2020-12-18T14:38:01","modified_gmt":"2020-12-18T20:38:01","slug":"linkedin-headline","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/linkedin-headline\/","title":{"rendered":"How to Write a LinkedIn Headline for Salespeople (With 3 Examples)"},"content":{"rendered":"

If LinkedIn were a country, it would be the third-largest in the world. More than 690 million professionals<\/a> use it to network, learn, and seek out new opportunities.<\/p>\n

What\u2019s more, its members have a ton of buying power. Compared to the average online audience, LinkedIn users have twice as much buying power, with four in five driving business decisions<\/a> at their companies.<\/p>\n

So as a salesperson, you definitely want to be using LinkedIn effectively. And that all starts with an eye-catching headline that compels prospects to strike up a conversation.<\/p>\n

What is a LinkedIn Headline & Why Is It Important?<\/h2>\n

Let\u2019s start with the basics.<\/p>\n

A LinkedIn headline is the section at the top of the profile page where you describe yourself, your role, and your skills in up to 120 characters<\/strong>.<\/p>\n

<\/p>\n

As you can see, it also shows up alongside your name in the LinkedIn search results:<\/p>\n

<\/p>\n

That means a strong, eye-catching, engaging headline can really make the difference between a searcher clicking your profile or moving on. When writing your LinkedIn headline, your goal should be to entice users to find out more about you, your background, and your expertise.<\/p>\n

At this point, you might be thinking: hold on, I\u2019ve never changed my LinkedIn headline, it\u2019s just there<\/em>. So why should I bother now?<\/p>\n

Well, sure, if you don\u2019t customize your headline, LinkedIn won\u2019t just leave it blank \u2013 instead, it\u2019ll default to your company and job title. There\u2019s nothing wrong with that, per se; lots of people do it.<\/p>\n

But doing the same as everyone else won\u2019t help you stand out.<\/p>\n

So don\u2019t take the easy option. Customize your headline and give people more of a reason to click your profile.<\/p>\n

Tips for Creating Sales-Friendly LinkedIn Headlines<\/h2>\n

Now that we’ve covered the value of a custom LinkedIn headline, here\u2019s how to do it:<\/p>\n

1. Consider Your Audience<\/h3>\n

\"\"As with anything in sales and marketing, you should start by thinking about the people you\u2019re speaking to.<\/p>\n

Who are you hoping to attract? What messaging would compel them to click?<\/p>\n

As a super simple example, you can see that my LinkedIn headline includes the phrase: \u201cWe\u2019re hiring!\u201d Obviously, I’m predominantly speaking to candidates here, because we\u2019re hiring and I want to find exceptional people. But it\u2019s also an added trust factor for companies that might want to buy our product \u2013 they can see we\u2019re hiring, which shows we\u2019re a growing business.<\/p>\n

There are other considerations here, too. Depending on your industry, there might be some specific terminology that would help you stand out \u2013 maybe a certification, or an award, or an accreditation.<\/p>\n

Hopefully, you\u2019ll already have developed some detailed buyer personas, so you should have a good idea who you\u2019re writing for and what they want to see.<\/p>\n

2. Use Language That Resonates<\/h3>\n

As an extension to my last point, you also want to write in a way that truly speaks to your audience.<\/p>\n

Say your product is super techy, but your average buyer isn\u2019t technical at all. Don\u2019t drop in a bunch of tech jargon or complex terminology, because they likely won\u2019t be familiar with it (or even if they are, they may not understand it).<\/p>\n

On the other hand, you should definitely incorporate the sort of words your audience would <\/em>use. Describe yourself and the value you add in terms that resonate with them.<\/p>\n

3. Highlight Your USPs\u2026<\/h3>\n

With limited space to stand out, you should focus on the stuff that really sets you and your company apart from the crowd.<\/p>\n

For instance, let\u2019s say you\u2019re a delivery company. Your USP is all about value \u2013 you pledge to deliver the same service as your rivals, but for a smaller fee.<\/p>\n

That\u2019s the sort of thing that makes for a compelling LinkedIn headline, especially if you can put some numbers to it. Don\u2019t just say you\u2019re cheaper; say you\u2019ll undercut the competition by 5%.<\/p>\n

4. …But Don\u2019t Be Arrogant<\/h3>\n

Sure, you want to express your value proposition and differentiators with confidence. But you definitely don\u2019t want to come across as arrogant \u2013 no one likes a know-it-all!<\/p>\n

Don\u2019t say anything you can\u2019t support with clear evidence. And if you can\u2019t <\/em>back something up, it definitely shouldn\u2019t be one of your USPs.<\/p>\n

LinkedIn has published a list of the most common buzzwords<\/a> used in people\u2019s profiles. Here\u2019s the top ten:<\/p>\n

    \n
  1. Specialized<\/li>\n
  2. Experienced<\/li>\n
  3. Leadership<\/li>\n
  4. Skilled<\/li>\n
  5. Passionate<\/li>\n
  6. Expert<\/li>\n
  7. Motivated<\/li>\n
  8. Creative<\/li>\n
  9. Strategic<\/li>\n
  10. Successful<\/li>\n<\/ol>\n

    You should generally avoid these words \u2013 not only do they sound arrogant, they\u2019re also pretty meaningless (especially if everyone else is using them too).<\/p>\n

    5. Demonstrate the Value You Add<\/h3>\n

    What are the things you do that add genuine value for your customers? The traits and behaviors you display that make the biggest difference?<\/p>\n

    Again, these characteristics can really set you apart from the competition \u2013 provided they have meaning.<\/p>\n

    Consider leaning on your LinkedIn recommendations for inspiration here. For instance, let\u2019s look at a couple of mine:<\/p>\n

    <\/p>\n

    A few things stand out there, like:<\/p>\n

      \n
    • I\u2019m driven by data<\/li>\n
    • I know a lot about content marketing<\/li>\n
    • I give insightful advice and recommendations<\/li>\n<\/ul>\n

      Those could all be factors to emphasize in my LinkedIn headline. And best of all, I\u2019m not being arrogant, because they\u2019re not even my words!<\/p>\n

      6. Keep it Simple<\/h3>\n

      Above all, don\u2019t over-complicate your headline.<\/p>\n

      You\u2019ve only got 120 characters to play with, so you should concentrate on communicating one simple idea. Try to cram in too many angles and you risk confusing everyone.<\/p>\n

      A handy tip here is to speak your headline out loud. Does it make sense? Would the average person in your audience derive real meaning from it?<\/p>\n

      If not, it\u2019s a bad headline.<\/p>\n

      What to Avoid in Your LinkedIn Headline<\/h2>\n

      \"\"I\u2019ve already given you a few words to avoid in your LinkedIn headline.<\/p>\n

      As a more general pointer, bear in mind that whoever your audience is, they\u2019re on LinkedIn, which is ultimately a platform for business networking.<\/p>\n

      Standard business writing best practices apply here, just like if you were writing for cold email outreach. That means you should typically keep away from:<\/p>\n

        \n
      • Excessive capitalization: <\/strong>You might think it adds emphasis to your messaging, but in reality it just looks like you\u2019re shouting.<\/li>\n
      • Emoji: <\/strong>They\u2019re informal, so unless your audience research tells you that your buyers love <\/em>them, you should steer clear.<\/li>\n
      • Jargon: <\/strong>Rather than helping you sound professional, jargon often comes across as lazy or uninformed.<\/li>\n<\/ul>\n

        2 Templates for Writing a LinkedIn Headline That Drives Sales<\/h2>\n

        I\u2019ve given you a bunch of theory-based advice. Now, let\u2019s get more practical.<\/p>\n

        Here are a couple templates you can use to structure your headline. Don\u2019t feel you have to stick to them religiously \u2013 you don\u2019t want to restrict yourself unnecessarily. But they can provide helpful inspiration for crafting a compelling message that fits the tight character count.<\/p>\n

        1. [Job Title] | Helping X do Y<\/h3>\n

        In this template:<\/p>\n

          \n
        • X represents your audience<\/li>\n
        • Y speaks to the outcome they\u2019ll see from using your product \u2013 either in terms of business results or mindset<\/li>\n<\/ul>\n

          Here\u2019s how it could look:<\/p>\n

            \n
          • SaaS sales leader | Helping sales teams build outreach cadences with email, phone & social in as little as 5 minutes<\/li>\n<\/ul>\n

            2. I Help X With Y by Doing Z<\/h3>\n

            In this template:<\/p>\n

              \n
            • X is your audience<\/li>\n
            • Y represents their problem or business challenge<\/li>\n
            • Z speaks to the solution you offer<\/li>\n<\/ul>\n

              Here\u2019s how it could look:<\/p>\n

                \n
              • I help sales teams engage prospects & close more deals by enabling them to send personalized cold emails at scale<\/li>\n<\/ul>\n

                3 Examples of Well-Written LinkedIn Headlines for Salespeople<\/h2>\n

                \"\"Hopefully, by this point you\u2019ve got all the tools you need to craft a compelling LinkedIn headline that steers a bunch of traffic toward your profile page and strikes up some meaningful conversations with prospects.<\/p>\n

                Need a little extra inspiration? Here are some more examples of effective LinkedIn headlines, along with a few pointers about what makes them good:<\/p>\n

                1. Sales development manager | Helping startups & scale-ups grow online | US & Canada<\/h3>\n

                This example communicates a ton of information in just 82 characters. It tells us:<\/p>\n

                  \n
                • Their job title: <\/strong>This is useful because it provides context for what they do.<\/li>\n
                • Their value: <\/strong>We learn who they\u2019re speaking to \u2013 startups and scale-ups \u2013 and the reason people in their audience should connect with them (to grow their brand online).<\/li>\n
                • Their location: <\/strong>More useful context, explaining the geographies they serve, so there\u2019s no risk of attracting the wrong people.<\/li>\n<\/ul>\n

                  2. Award-winning social media coach & international speaker teaching small businesses how to succeed<\/h3>\n

                  There\u2019s a whole lot of value and expertise being communicated here. From reading this LinkedIn headline, we know that the user:<\/p>\n

                    \n
                  • Coaches small businesses<\/li>\n
                  • Is so good at what they do, they\u2019ve won awards for it \u2013 a valuable trust factor<\/li>\n
                  • Speaks at worldwide events, which again suggests they\u2019re worth listening to<\/li>\n<\/ul>\n

                    Best of all, none of this stuff comes across as hyperbole, because it can all be supported by evidence, such as the specific awards they\u2019ve won and the events at which they\u2019ve spoken.<\/p>\n

                    3. Helping millions of startups grow faster by building marketing & sales processes that accelerate revenue generation<\/h3>\n

                    This one\u2019s a little longer (although it still clocks in under the character count at 115 characters), which means it\u2019s also more specific. We\u2019ve got:<\/p>\n

                      \n
                    • The audience (startups)<\/li>\n
                    • The scale of their operation (helping millions <\/em>of startups)<\/li>\n
                    • The audience pain point (achieving faster growth)<\/li>\n
                    • How they do it (building processes that speed up revenue generation)<\/li>\n<\/ul>\n

                      Crucially, because it focuses on communicating one message, it\u2019s not too wordy or complex. That makes it really compelling.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      If LinkedIn were a country, it would be the third-largest in the world. More than 690 million professionals use it to network, learn, and seek out new opportunities. What\u2019s more, its members have a ton of buying power. Compared to the average online audience, LinkedIn users have twice as much buying power, with four in …<\/p>\n","protected":false},"author":3,"featured_media":6478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[5],"tags":[],"jetpack_featured_media_url":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Write-a-LinkedIn-Headline-for-Salespeople.jpeg?fit=1138%2C493&ssl=1","yoast_head":"\r\nHow to Write a LinkedIn Headline for Salespeople (With 3 Examples)<\/title>\r\n<meta name=\"description\" content=\"LinkedIn headline is the section at the top of the profile page where you describe yourself, your role, and skills in up to 120 characters.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/kmbrian.com\/blog\/linkedin-headline\/\" \/>\r\n<meta 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