{"id":5485,"date":"2020-08-12T14:42:31","date_gmt":"2020-08-12T19:42:31","guid":{"rendered":"http:\/\/kmbrian.com\/blog\/?p=5485"},"modified":"2020-11-24T13:12:25","modified_gmt":"2020-11-24T19:12:25","slug":"automate-list-building","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/automate-list-building\/","title":{"rendered":"How to Automate Your List Building Using Companywell and Mailshake"},"content":{"rendered":"<p>Building email lists manually takes up so much time that would be better spent <a href=\"http:\/\/kmbrian.com\/blog\/sales-prospecting-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">prospecting<\/a> or crafting email copy, but sales reps generally agree that it\u2019s a necessary evil.<\/p>\n<p>The development of automation technology has been a huge boon for salespeople, allowing us to save a ton of time and enhance our productivity.<\/p>\n<p>With tools like Companywell, we can easily automate list building before heading over to Mailshake to automate email sending.<\/p>\n<p>Mike Benson, Founder and CEO of Companywell, shares how you can use this super handy tool to automate your list building.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='700' height='394' src='http:\/\/www.youtube.com\/embed\/hWMO7Frqlk4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span><\/p>\n<h2>What is Companywell? [0:24]<\/h2>\n<p>Simply put, Companywell is a <a href=\"http:\/\/kmbrian.com\/blog\/what-is-lead-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead generation<\/a> platform that makes it easy to automate your list building processes.<\/p>\n<p>Mike explains how the tech works.<\/p>\n<p>\u201cWe have large amounts of servers actively crawling the internet and other public forums. So we\u2019re basically doing the heavy lifting for you in terms of verifying emails and finding contacts. The tool uses many many filters that you wouldn\u2019t necessarily find within your own database or your own CRM.\u201d<\/p>\n<p>He notes that users can filter down contacts by criteria such as what tech companies use, how much revenue they generate, or how much funding they\u2019ve raised, so they end up with useful results \u201cinstead of doing a spray and stick approach.\u201d<\/p>\n<p>\u201cThis means you can actually build a hyper-targeted list within our platform and then use integrations like Mailshake where you can click a button and the list is added to a campaign and you\u2019re ready to go,\u201d he says.<\/p>\n<h2>What Does Automating List Building Actually Mean? [1:54]<\/h2>\n<p>Mike explains that by using automated list building, you should never have to deal with an Excel sheet.<\/p>\n<p>\u201cIf you\u2019re viewing an Excel or a CSV, there are ways to automate that process.\u201d<\/p>\n<p>First, users need to duplicate across any data sets they already have to avoid repeating the process. Then, within a couple of clicks, they are able to integrate that data into the platform where they will be doing the work.<\/p>\n<p>Mike explains that automated list building is particularly useful whn you\u2019re collecting data across a number of fields. Remember &#8211; the more data you have, the better your personalization is going to be.<\/p>\n<p>\u201cA lot of people just take first name and email address,\u201d he says. \u201cThat\u2019s somewhat easy to automate, even without Excel, but where the true automation comes in is these custom fields that you\u2019re working within your email copy.\u201d<\/p>\n<p>Indeed, during the list building process, Companywell tries to grab 30 different customizable fields.<\/p>\n<p>\u201cThe more customization you can add, the higher open rates and conversion rates are, so that\u2019s where you can always be improving your automation.\u201d<\/p>\n<h2>When Should You Not Automate Your List Building? [4:52]<\/h2>\n<p>Mike notes that automating your list building isn\u2019t the best way to go when you\u2019re first starting out with cold email or diving into a new industry.<\/p>\n<p>\u201cEarly on, if you\u2019re targeting an industry and you\u2019re like \u2018okay, what messaging is resonating?\u2019 that\u2019s when you don\u2019t want to say \u2018okay I found 2000 people, let me just blast them with this one messaging,\u2019\u201d he explains.<\/p>\n<p>\u201cYou want to hone in on that template and once you have something that\u2019s actually consistently hitting within the same industry, that&#8217;s when you want to start automating\u201d<\/p>\n<p>Another instance in which you should hold off on list automation is where you\u2019re dealing with a super specific industry.<\/p>\n<p>For example, if your product is only meant for senior finance managers in Series A companies, where the market just gets smaller and smaller, then automated list building probably isn\u2019t for you \u2013 at least for the time being.<\/p>\n<p>\u201cIf your total addressable market is only 10-30 thousand contacts total, that\u2019s when you want to make one-on-one personalizations,\u201d he says.<\/p>\n<p>However, there are \u201ctons of times\u201d where automated list building makes sense, Mike continues.<\/p>\n<p>\u201cFor example, we have clients who are targeting marketing managers or human resource directors. There\u2019s millions of those titles out there. So once you have copy that makes sense for those specific titles and those specific industries, that\u2019s when you can start automating it.<\/p>\n<p>\u201cThis is where you can use Companywell in the sense of saying \u2018okay, we know building one list every Monday and just hitting a button into the same template works.\u2019<\/p>\n<p>\u201cThis is where our clients are seeing a lot of success.\u201d<\/p>\n<p>According to Mike, you can always scale up on the condition that the industry size and total addressable market size is there.<\/p>\n<p>He recommends that businesses focus on crafting email copy that gets above a 50% open rate and above a 10% reply rate \u2013 and then scale up.<\/p>\n<p>This is key \u2013 companies need to do their emails manually until the point where they\u2019ve figured out what actually works.<\/p>\n<p>If you automate too early, you could end up automating something that just doesn\u2019t work, and you may have no idea which part of the email doesn\u2019t work. Is it the wrong audience? Did you say the wrong things? Is it your cadence?<\/p>\n<h2>How Do You Go About Building Your List From Start to Finish? [9:22]<\/h2>\n<p>Mike notes that the team over at Companywell is focused on trying to \u201csimplify the process\u201d so that it takes as few clicks as possible to get from A to B.<\/p>\n<p>\u201cBasically, you create a people list, you go through all the filters that you specifically want, and we\u2019ll show you the total addressable market we have on our database. From there all you do is hit export and select the number of people that you want,\u201d he says.<\/p>\n<p>\u201cThat automatically spits into Mailshake. So on export, you can just create a new campaign or add it to an existing campaign.\u201d<\/p>\n<p>If you click &#8220;add to campaign within Mailshake,&#8221; Companywell automatically creates a campaign within Mailshake and then gives the user a URL that redirects them to the campaign.<\/p>\n<p>From there, users just need to build out their email copy with Mailshake. Simple yet effective.<\/p>\n<p><strong>Make sure you check the notes below, because Companywell is offering a really great deal. Check them out at <\/strong><a href=\"http:\/\/companywell.co\/\"><strong>companywell.co<\/strong><\/a><strong> or reach out to Mike at <\/strong><a href=\"mailto:mike@companywell.co\"><strong>mike@companywell.co<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building email lists manually takes up so much time that would be better spent prospecting or crafting email copy, but sales reps generally agree that it\u2019s a necessary evil. The development of automation technology has been a huge boon for salespeople, allowing us to save a ton of time and enhance our productivity. With tools &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[55],"tags":[],"jetpack_featured_media_url":"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/08\/How-to-Use-Companywell-and-Mailshake.jpeg?fit=3840%2C2160&ssl=1","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - http:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Automate Your List Building Using Companywell and Mailshake<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/kmbrian.com\/blog\/automate-list-building\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to Automate Your List Building Using Companywell and Mailshake\" \/>\r\n<meta property=\"og:description\" content=\"Building email lists manually takes up so much time that would be better spent prospecting or crafting email copy, but sales reps generally agree that it\u2019s a necessary evil. 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With tools ...\" \/>\r\n<meta property=\"og:url\" content=\"http:\/\/kmbrian.com\/blog\/automate-list-building\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Mailshake Sales &amp; Marketing Blog\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-08-12T19:42:31+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-11-24T19:12:25+00:00\" \/>\r\n<meta property=\"og:image\" content=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/08\/How-to-Use-Companywell-and-Mailshake.jpeg?fit=3840%2C2160&#038;ssl=1\" \/>\r\n\t<meta property=\"og:image:width\" content=\"3840\" \/>\r\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\r\n<meta name=\"twitter:card\" content=\"summary\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"http:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/kmbrian.com\/blog\/#organization\",\"name\":\"Mailshake\",\"url\":\"http:\/\/kmbrian.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/kmbrian.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/07\/Mailshake-Logo-small.png?fit=325%2C59&ssl=1\",\"width\":325,\"height\":59,\"caption\":\"Mailshake\"},\"image\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/kmbrian.com\/blog\/#website\",\"url\":\"http:\/\/kmbrian.com\/blog\/\",\"name\":\"Mailshake Sales &amp; Marketing Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/kmbrian.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/08\/How-to-Use-Companywell-and-Mailshake.jpeg?fit=3840%2C2160&ssl=1\",\"width\":3840,\"height\":2160},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#webpage\",\"url\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/\",\"name\":\"How to Automate Your List Building Using Companywell and Mailshake\",\"isPartOf\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#primaryimage\"},\"datePublished\":\"2020-08-12T19:42:31+00:00\",\"dateModified\":\"2020-11-24T19:12:25+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/kmbrian.com\/blog\/automate-list-building\/\"]}]},{\"@type\":\"Article\",\"@id\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#webpage\"},\"author\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/#\/schema\/person\/fadba0629a6997a15e7b77e335c110d8\"},\"headline\":\"How to Automate Your List Building Using Companywell and Mailshake\",\"datePublished\":\"2020-08-12T19:42:31+00:00\",\"dateModified\":\"2020-11-24T19:12:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#webpage\"},\"publisher\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#primaryimage\"},\"articleSection\":\"Interviews\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/kmbrian.com\/blog\/automate-list-building\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/kmbrian.com\/blog\/#\/schema\/person\/fadba0629a6997a15e7b77e335c110d8\",\"name\":\"Sujan Patel\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/kmbrian.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/secure.gravatar.com\/avatar\/071c63b926025330e9468435427b9f37?s=96&d=mm&r=g\",\"caption\":\"Sujan Patel\"},\"description\":\"Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.\",\"sameAs\":[\"http:\/\/kmbrian.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"jetpack_shortlink":"http:\/\/wp.me\/p85zFH-1qt","jetpack-related-posts":[{"id":2589,"url":"http:\/\/kmbrian.com\/blog\/how-i-use-mailshake\/","url_meta":{"origin":5485,"position":0},"title":"How I Use Mailshake with My Tech Stack to Drive Steady Leads","date":"07\/03\/2019","format":false,"excerpt":"A while back, I recorded an expos\u00e9 on how I use Mailshake in my email marketing strategy. Due to the strong response it had, the Mailshake team asked if I\u2019d write a guide on how I use Mailshake to bring in new leads. Below I\u2019ll cover everything you need to\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/06\/how-i-use-mailshake-with-my-tech-header-1.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5769,"url":"http:\/\/kmbrian.com\/blog\/sales-automation-software\/","url_meta":{"origin":5485,"position":1},"title":"Sales Automation Software: What It Is and How to Use It","date":"10\/05\/2020","format":false,"excerpt":"What do salespeople want more than anything? The ability to read minds? A phone that always bypasses the gatekeepers and goes straight to the decision-makers? Matthew McConaughey\u2019s character in Wolf of Wall Street as a mentor? Wrong \u2013 turns out it\u2019s pretty simple. Their two biggest priorities are to: Close\u2026","rel":"","context":"In &quot;sales&quot;","img":{"alt_text":"","src":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/10\/Sales-Automation-Software.jpeg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4031,"url":"http:\/\/kmbrian.com\/blog\/multirisco-mailshake\/","url_meta":{"origin":5485,"position":2},"title":"How Multirisco Used Mailshake to Drive $40k New Business in Their First Two Months","date":"01\/28\/2020","format":false,"excerpt":"Established in July 2015, Multirisco is striving to become Brazil\u2019s largest insurance consultancy platform. Their mission? Naturally, they aim to contribute to the success and business strength of their partners and customers. Most importantly, they do this in a sustainable manner, while staying true to their principles of transparency, agility,\u2026","rel":"","context":"In &quot;Success Stories&quot;","img":{"alt_text":"","src":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/01\/How-Multirisco-Used-Mailshake-to-Drive-Header-1.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":477,"url":"http:\/\/kmbrian.com\/blog\/outbound-sales-on-automation\/","url_meta":{"origin":5485,"position":3},"title":"Outbound Sales On Autopilot: How To Get From Lead to Deal with Maximum Automation","date":"08\/29\/2017","format":false,"excerpt":"Let\u2019s kick this off with a question: How are your sales reps spending their time and energy? Wrong. You shouldn\u2019t have to think about that. You should have said selling before I even finished the question. Instinctively. Now, think again. What does selling actually mean? 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If you want to rank your site in any moderately competitive niche these days you need\u2026","rel":"","context":"In &quot;Success Stories&quot;","img":{"alt_text":"How I Use Mailshake to Save a Ton of Time on Link Building Campaigns [Case Study]","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2017\/10\/Link-Building.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/5485"}],"collection":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/comments?post=5485"}],"version-history":[{"count":4,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions"}],"predecessor-version":[{"id":6123,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions\/6123"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/media\/5487"}],"wp:attachment":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/media?parent=5485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/categories?post=5485"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/tags?post=5485"}],"curies":[{"name":"wp","href":"http:\/\/api.w.org\/{rel}","templated":true}]}}