{"id":4451,"date":"2020-04-20T15:37:50","date_gmt":"2020-04-20T20:37:50","guid":{"rendered":"http:\/\/kmbrian.com\/blog\/?p=4451"},"modified":"2020-04-22T15:23:51","modified_gmt":"2020-04-22T20:23:51","slug":"cold-email","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/cold-email\/","title":{"rendered":"Cold Email Strategy: Everything You Need to Know"},"content":{"rendered":"<p>There is a lot out there on how to send cold emails that convert.<\/p>\n<p>But through all the templates, examples, best practices, and anecdotes, there are really only about 10 things you have to get right:<\/p>\n<ul>\n<li>Set a goal to move the prospect to the next phase, whatever that is for your business; <strong><em>not<\/em><\/strong> to make the whole sale in a single email<\/li>\n<li>Have a well-researched list of relevant prospects<\/li>\n<li>Maximize deliverability by setting up the \u201ctechnical stuff\u201d with your email service provider<\/li>\n<li>Don\u2019t send too many emails at once<\/li>\n<li>Personalize (but not too much)<\/li>\n<li>AB test your subject lines, because what works for one industry won\u2019t for another<\/li>\n<li>Keep your emails concise and benefits-focused<\/li>\n<li>Always have a single, clear CTA<\/li>\n<li>Always follow up multiple times<\/li>\n<li>Leverage multiple channels, including social media and phone<\/li>\n<\/ul>\n<p>Knowing what to do is the easy part. Knowing how to do it is where things get tougher.<\/p>\n<p>We\u2019ve helped thousands of customers send millions (and millions, and millions) of cold emails. Below is everything we\u2019ve learned<\/p>\n<h2>Cold email strategy<\/h2>\n<p><a href=\"http:\/\/kmbrian.com\/masterclass\/\">The Cold Email Masterclass<\/a><\/p>\n<p>An 8-chapter eBook with everything we know about cold email, including:<\/p>\n<ul>\n<li>Building your outreach list<\/li>\n<li>Copywriting subject lines and body copy<\/li>\n<li>Personalization<\/li>\n<li>AB testing<\/li>\n<li>Following up<\/li>\n<li>Interviews with sales experts<\/li>\n<\/ul>\n<p>If you want to learn about the strategy of cold email, start here.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/academy\/\">The Cold Email Academy<\/a><\/p>\n<p>This series gets into the technical \u201cnuts and bolts\u201d of:<\/p>\n<ul>\n<li>Building and cleaning outreach lists<\/li>\n<li>Setting up your email system<\/li>\n<li>Structuring your emails in ways to make them easy to open and read<\/li>\n<li>Personalizing, following up, and testing<\/li>\n<\/ul>\n<p>Once you\u2019ve finished the Masterclass, the academy will take you to the top 1% of cold emailers<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/aida-model-sales-emails\/\">How to Use the AIDA Model in Sales Emails<\/a><\/p>\n<p>Our favorite copywriting formula: Attention, Interest, Desire, Action. This article walks through (with examples) how to leverage the AIDA formula for your outreach.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/cold-email-tips\/\">Cold Email Tips: 5 Ways to Take Emails from Boring to High-Converting<\/a><\/p>\n<p>A list of practical tips to live by in your cold emails, along with examples of good and bad emails.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/personalize-cold-email-ccq\/\">How to Personalize Any Cold Email Using The &#8220;CCQ Method&#8221;<\/a><\/p>\n<p>Personalization is key to an effective cold email campaign. This article\/interview cold email expert Jack Reamer dives into his CCQ Method for personalization; that is, personalizing an email via a commonality, compliment, or question.<\/p>\n<h2>Cold email templates<\/h2>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/cold-email-subject-line-sales\/\">Cold Email Subject Lines: 12 Best Practices + 38 examples<\/a><\/p>\n<p>You won\u2019t get anywhere if people aren\u2019t opening your emails. Follow these 12 best practices, and draw inspiration from 38 subject line examples, to make sure you\u2019re maximizing your open rates.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/cold-email-templates\/\">15 Cold Email Templates To Generate More Leads<\/a><\/p>\n<p>Everything you need to start writing your cold emails. Best practices for subject lines, body copy, CTAs, personalization, with 15 templates and an overview of how to get the most out of templates you find online (because copypasta <em>never<\/em> works).<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/meeting-request-email\/\">Meeting Request Email Templates + Subject Lines<\/a><\/p>\n<p>Cold email is all about moving prospects to the next step of the sales process. Often, that\u2019s requesting a meeting. This article dives into meeting-request email best practices and templates.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/sales-email-templates\/\">7 Effective Sales Email Templates<\/a><\/p>\n<p>This article simplifies writing sales email copy down to 4 main elements: opening, offer, closing, and signature, then shares 7 structures to try for your next email, and examples of each in action.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/outreach-templates\/\">16 Email Outreach Templates for Every Situation<\/a><\/p>\n<p>Getting beyond sales, this article shares cold email examples for marketers, community-builders, and anyone else doing cold email for reasons that aren\u2019t the typical prospector.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/get-past-the-gatekeeper-templates\/\">How to Get Past the Gatekeeper (With Templates)<\/a><\/p>\n<p>Your first connection into a company will often be a gatekeeper, tasked with preventing an overload of requests to a higher-up. Follow these best practices and templates to turn a gatekeeper into an ally.<\/p>\n<h2>Maximizing cold email deliverability<\/h2>\n<p><a href=\"http:\/\/docs.kmbrian.com\/category\/230-deliverability\">Deliverability help docs<\/a><\/p>\n<p>We\u2019ve organized everything we know about maximizing deliverability in our help doc series. Included are videos walking through specifically how to set up your email, warming up a new email address, and testing deliverability.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/cold-email-deliverability\/\">Step-by-Step Guide to Optimizing Your Cold Email Deliverability<\/a><\/p>\n<p>Beyond the technical elements of deliverability, this article dives into more strategy related tools to use and best practices to follow to maximize deliverability.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/gdpr-compliant-cold-email\/\">The Practical Guide to Staying GDPR Compliant With Your Cold Emails<\/a><\/p>\n<p>Cold email is still allowed by GDPR, but there are steps you have to be taking to make sure you\u2019re in compliance. This article dives into those steps.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/warm-up-email\/\">How to Warm Up an Email for Cold Outreach<\/a><\/p>\n<p>If you create a new email address for cold outreach, you have to make sure it\u2019s set up properly and ramps up it\u2019s sending schedule over a period of weeks; otherwise, you\u2019re risking getting blacklisted and banned. This article gives you everything you need to know to warm up an email address for outreach.<\/p>\n<h2>Cold email use cases<\/h2>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/cold-email-agency-consultant\/\">An Agency and Consultant&#8217;s Guide to Cold Email Acquisition<\/a><\/p>\n<p>Laura Lopuch is a cold email consultant who has helped dozens of agencies leverage cold email as an acquisition channel. Laura shares her process and best practices in this article.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/cold-email-outreach-pr\/\">How to Perform Cold Email Outreach for PR<\/a><\/p>\n<p>Cold email is the most effective way to connect with journalists and members of the media. This article shares best practices for using cold email to generate PR.<\/p>\n<h2>Cold email case studies<\/h2>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/firing-squad-cold-email\/\">8 Lessons from Firing Squad on Optimizing Cold Email Performance<\/a><\/p>\n<p>Firing Squad is an agency that specializes in cold email outreach. Here, they share 8 lessons they\u2019ve learned from sending over 140,000 cold emails via Mailshake.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/customer-link-building\/\">How Michael Brennan Use Mailshake to Save a Ton of Time on Link Building Campaigns<\/a><\/p>\n<p>Michael walks through, step-by-step, how he uses Mailshake cold email to generate hundreds of links for himself and his clients.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/authenticity-at-scale\/\">How Ashley Ryan Builds Authenticity at Scale With Mailshake<\/a><\/p>\n<p>Ashley Ryan has closed over $100,000 in sales using Mailshake for cold email. She walks through her process in this article.<\/p>\n<p><a href=\"http:\/\/kmbrian.com\/blog\/inbeat\/\">How inBeat Uses Cold Email + LinkedIn to Connect Brands with Influencers<\/a><\/p>\n<p>InBeat uses Mailshake cold email and social selling to prospect for their own business, and to connect their clients with influencers in their space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot out there on how to send cold emails that convert. But through all the templates, examples, best practices, and anecdotes, there are really only about 10 things you have to get right: Set a goal to move the prospect to the next phase, whatever that is for your business; not to &#8230;<\/p>\n","protected":false},"author":15,"featured_media":4452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/04\/Cold-Email-Strategy.jpeg?fit=1138%2C493&ssl=1","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - http:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Cold Email Strategy: Everything You Need to Know<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/kmbrian.com\/blog\/cold-email\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Cold Email Strategy: Everything You Need to Know\" \/>\r\n<meta property=\"og:description\" content=\"There is a lot out there on how to send cold emails that convert. 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After a short but financially lucrative gig as a Macaulay Culkin celebrity impersonator, Mark fulfilled his prophecy and joined the Mailshake team as a marketing strategist.\",\"sameAs\":[\"http:\/\/Mailshake.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"jetpack_shortlink":"http:\/\/wp.me\/p85zFH-19N","jetpack-related-posts":[{"id":811,"url":"http:\/\/kmbrian.com\/blog\/emails-fail\/","url_meta":{"origin":4451,"position":0},"title":"5 Reasons Your Emails Fail That Have Nothing to Do with the Email Content","date":"12\/12\/2017","format":false,"excerpt":"CopyHackers recently celebrated a 9% cold email reply rate. In other words, they knew that number was really good. (Image Source) Except, for one thing. That\u2019s a really low response rate. And that\u2019s why cold emails are notoriously believed to be ineffective. All of those cold emails fail for a\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"5 Reasons Your Emails Fail That Have Nothing to Do with the Email Content","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2017\/12\/5-Reasons-Your-Emails-Fail-That-Have-Nothing-to-Do-with-the-Email-Content.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2618,"url":"http:\/\/kmbrian.com\/blog\/b2b-cold-calling\/","url_meta":{"origin":4451,"position":1},"title":"The Ultimate Guide to B2B Cold Calling","date":"07\/02\/2019","format":false,"excerpt":"Experts have been predicting the demise of cold calling for years. But while it\u2019s true that cold calling as we used to know it isn\u2019t as effective as it used to be, it's far from dead. Today\u2019s cold outreach simply requires a different approach. As tempting as it might seem,\u2026","rel":"","context":"In &quot;sales&quot;","img":{"alt_text":"","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/07\/The-Ultimate-Guide-to-B2B-Cold-Calling-Header.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1264,"url":"http:\/\/kmbrian.com\/blog\/cold-email-hacks\/","url_meta":{"origin":4451,"position":2},"title":"5 Clever Hacks That'll Increase Response Rates to Your Cold Email Campaigns","date":"04\/25\/2018","format":false,"excerpt":"When you\u2019re gearing up to launch a cold email campaign, it doesn\u2019t matter whether your goal is to land a guest post, book a meeting with a prospect, or sell your product\u2014one even more important objective stands tall above all else. Actually getting a response to your cold emails. If\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2018\/04\/mailshake-clever-hacks-header-1.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4212,"url":"http:\/\/kmbrian.com\/blog\/personalize-cold-email-ccq\/","url_meta":{"origin":4451,"position":3},"title":"How to Personalize Any Cold Email Using The \"CCQ Method\"","date":"02\/28\/2020","format":false,"excerpt":"Personalization has been a hot topic among sales reps and marketers for a while now, particularly in the B2C world. But \u2013 as we all know \u2013 where B2C goes, B2B follows. I recently spoke to Jack Reamer, B2B Lead Gen expert from Emails That Sell, to find out what\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/02\/YdrbUdYg-scaled.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3676,"url":"http:\/\/kmbrian.com\/blog\/how-write-cold-sales-email\/","url_meta":{"origin":4451,"position":4},"title":"How to Write a Cold Sales Email that Gets Responses","date":"12\/10\/2019","format":false,"excerpt":"Think how long it takes you to write and send 100 cold emails. Unless you\u2019re using some sort of email automation software, I\u2019m guessing it takes you a while. Now, think about how many responses you\u2019re likely to get from those 100 emails. Is it ten? Five? Three? Seems like\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-write-a-cold-sales-email-header-01.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1236,"url":"http:\/\/kmbrian.com\/blog\/cold-email-agency-consultant\/","url_meta":{"origin":4451,"position":5},"title":"How to Supercharge Your Cold Email Campaign: Guide for Consultants and Small Agencies","date":"04\/30\/2018","format":false,"excerpt":"The cold hard truth is that most consultants and small agencies don't know how to cold email. That often-touted open rate of 2% for cold emails says so. And no one dares disclose their reply rates, because they're lower than a snake's belly. But you can get stellar open rates...\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2018\/04\/supercharge-cold-email-teks.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/4451"}],"collection":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/comments?post=4451"}],"version-history":[{"count":3,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/4451\/revisions"}],"predecessor-version":[{"id":4462,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/4451\/revisions\/4462"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/media?parent=4451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/categories?post=4451"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/tags?post=4451"}],"curies":[{"name":"wp","href":"http:\/\/api.w.org\/{rel}","templated":true}]}}