Salespeople tend to be naturally bullish. In such a high-pressure game, it\u2019s practically a requirement.<\/p>\n
Yet research shows that this self-confidence is often misplaced. In fact, only a quarter of salespeople exceeded their quota<\/a> last year. That\u2019s a pretty worrying statistic given the vital role that sales teams play in driving business growth.<\/p>\n What does this tell us? Clearly, the majority of salespeople still have plenty of room to improve \u2013 and one of the best ways to help them do this is by creating an effective sales playbook<\/a> to guide their interactions with prospects.<\/p>\n Don\u2019t have a sales playbook? Or perhaps you do <\/em>have one, but you\u2019re concerned that it\u2019s not fit for purpose? Colin Stewart, Co-Founder & Co-CEO of Predictable Revenue, tells us how it should be done.<\/p>\n