{"id":395,"date":"2017-08-15T07:08:05","date_gmt":"2017-08-15T12:08:05","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=395"},"modified":"2020-12-03T22:32:04","modified_gmt":"2020-12-04T04:32:04","slug":"customer-growthscore","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/customer-growthscore\/","title":{"rendered":"How GrowthScore used Mailshake to get this EPIC E-book That Generated 500 Leads in 72hrs"},"content":{"rendered":"

Marketing a SaaS product is pretty darn difficult. More so with the competition looming in your backyard. As a Co-founder, I understand these challenges pretty well and over the years have understood the fact that \u2018you won\u2019t get if you don\u2019t give!\u2019<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Needless to say, when it was time for us to showcase our second product offering to the world, we decided to follow the path mentioned above. We decided to share an insightful Ebook<\/a> with the community as a precursor to our launch.<\/p>\n

The Ebook dissects some common yet unanswered questions about Net Promoter Score- a miracle metric that has been helping businesses grow since its launch a decade back.<\/p>\n

But that\u2019s not all.<\/p>\n

We wanted to share the exact approach used by companies who use NPS as a part of their growth strategy, in order to make this information insightful for the readers. We\u2019ve often seen Ebooks that are filled with blocks and blocks of content, however, lack actionable advice that can be put to use instantly. We wanted to break this approach.<\/p>\n

This strategy involved sending cold emails to hundreds of marketers, product guys, customer service and support teams in order to get NPS insights that were real and relevant.<\/p>\n

This was a real challenge (sending COLD EMAILS that is<\/em>). If you\u2019ve ever been in my shoes, you\u2019ll know that cold emailing does not work in most scenarios.<\/p>\n

However, in the end, we reached out to 130 companies and were able to catch up with 47 brilliant companies such at Hubspot, Buffer, Typeform, Zapier, and others. As a result, we were able to generate 500 leads in just 72 hours and are still going strong! For something that took us almost 45 days to turn around, this is a massive feat!<\/p>\n

All this wouldn’t have been possible without Mailshake!<\/p>\n

In this article, I\u2019ll share the exact process we used to generate these humongous leads (still counting if I may add<\/em>) using this amazing outreach tool. I\u2019ve also discussed our promotion strategy, which can help you in making sure that your Ebook or any other form of content for that matter reaches more and more people.<\/p>\n

So let\u2019s get started<\/p>\n

#1 Identify the tool and strategy <\/strong><\/p>\n

Before we even began writing this Ebook, we wanted to settle for the outreach tool that we would be using. We understood the repercussions that come via cold emailing (here\u2019s an example)<\/p>\n

\"\"<\/p>\n

Although our intention was noble and our strategy personalized, we still felt that a \u2018one-on-one\u2019 emailing would be arduous and time consuming and would impact the Ebook timeline. The NPS strategy implemented by the companies was the shining point of the Ebook and without it the content won\u2019t convert. So we were in a fix.<\/p>\n

We, therefore, scouted for tools of all types, until we chanced upon Mailshake<\/a>. Mailshake promised us everything that we wanted in an email outreach<\/a> tool. It offered us a seamless sync with our G-Suite account, helped us upload the CSV data files and create a drip campaign sequence in a matter of minutes.<\/p>\n

Here\u2019s a quick video by the team at Mailshake for those who want to get started with this tool.<\/p>\n