{"id":3335,"date":"2019-11-27T12:01:24","date_gmt":"2019-11-27T18:01:24","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=3335"},"modified":"2020-12-03T00:50:30","modified_gmt":"2020-12-03T06:50:30","slug":"build-list-prospects","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/build-list-prospects\/","title":{"rendered":"8 Tools to Build a List of Targeted Prospects for Your Cold Outreach"},"content":{"rendered":"

Cold email is a great way to find sales leads and grow your network. When done right, it can also help you connect with influencers, build your brand, and close the sale.<\/p>\n

The hardest part of cold email is that \u2013 well, it\u2019s cold. The person receiving your message doesn\u2019t necessarily know you or that your message relates to them. There\u2019s a good chance they\u2019ve never heard of your business, and it gives them an easy out to ignore your message.<\/p>\n

This is why building a list of targeted<\/em><\/strong> prospects is so important. Finding leads that you know have an interest in your product, service, or even your area of expertise is a great way to build that initial connection.<\/p>\n

Read on to learn about what to look for in a lead generation service, and browse our top six favorite tools for building a list of targeted prospects.<\/p>\n

What to Look for in a Lead Generation Service<\/h2>\n

The top three things to look for in a lead gen service are CRM integration, search criteria, and additional automation support.<\/p>\n

CRM integration can help you and your team use your new service with ease. It allows your lead gen service to merge with your existing database so that you avoid duplicating efforts, contacts, and data entry.<\/p>\n

The search criteria that your lead gen service offers can be all the difference between mediocre leads and qualified leads. Outside of account and location, look for platforms that support your specific needs. For example, if you offer recruiting services, you might be interested in a lead gen platform that can find accounts that are hiring.<\/p>\n

Finally, look for additional features that can support your prospecting<\/a>. For example, some lead gen services can enrich your data with additional information that can add useful context to your database.<\/p>\n

Our Top Eight Targeted Lead Generation Picks (and One Bonus)<\/h2>\n

1. LinkedIn Site Search\"\"<\/h3>\n

Pricing:<\/strong><\/em> free<\/strong><\/p>\n

This isn\u2019t so much a tool, as it is a process for those who don\u2019t have LinkedIn Sales Navigator.<\/p>\n

Sales Navigator is a really effective platform for building a list of targeted prospects. Because it\u2019s such a powerful tool, there\u2019s already a lot out there on how to use it. Check out Alex Berman\u2019s quick video<\/a> on how his team uses it, and why it\u2019s so valuable.<\/p>\n

However, for those of you who don\u2019t have Sales Navigator (which can get pricey at $80\/month), you may have found that finding prospects<\/a> using LinkedIn search can be a pain.<\/p>\n

Their search functionality is cumbersome, and you end up hitting their commercial limits quickly.<\/p>\n

Thankfully, you can use Google search operators to find prospects, which allows you to find profiles more reliably, without touching your commercial limit.<\/p>\n

To make this process extra fast, you can use a few simple formulas in Google Sheets, so you can paste in what you’re looking for (name, company, role, etc.), and have your Google searches generated for you.<\/p>\n

Check out the video below to see how it works, and click here<\/a> to download your copy of the spreadsheet. it\u2019s a view-only version of the doc, so you\u2019ll need to click \u2018file\u2019 and \u2018make a copy\u2019 to get your own version.<\/p>\n