{"id":3246,"date":"2019-11-08T11:34:42","date_gmt":"2019-11-08T17:34:42","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=3246"},"modified":"2020-07-02T14:26:15","modified_gmt":"2020-07-02T19:26:15","slug":"prospect-buying-signals","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/prospect-buying-signals\/","title":{"rendered":"How to Identify Prospect Buying Signals to Find Perfect Outreach Opportunities"},"content":{"rendered":"<p>When we talk about sales outreach, lots of focus is placed on <a href=\"http:\/\/kinsta.com\/blog\/find-email-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">capturing an email address<\/a> or phone number.<\/p>\n<p>But a lot of things have to happen before a prospect is prepared to give up their contact details. These steps \u2013 or buying signals \u2013 help us to separate the red-hot opportunities from the merely lukewarm.<\/p>\n<p>To give you some vital insight into these all-important signals, I recently sat down with <a href=\"http:\/\/www.linkedin.com\/in\/alexanderpgreer\">Alex Greer<\/a>, founder and CEO of <a href=\"http:\/\/www.signal-hq.com\/\">Signal HQ<\/a>, a company intelligence solution for account-based sales and marketing. These guys really understand how to search for the right buying signals and use them to reach prospects at exactly the right time.<\/p>\n<p>Read on for the key takeaways from our conversation, and check out our whole conversation in the video below.<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/pWJkvwDcqUY\" width=\"560\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>What Is a Buying Signal and Why Should You Care? (1:54)<\/h2>\n<p>You might know them as \u201cbuying signals.&#8221; Or maybe you call them \u201ctrigger events.&#8221;<\/p>\n<p>Either way, they refer to the same thing: all the <em>stuff <\/em>that happens upstream in the buyer journey \u2013 before a user downloads your ebook, registers for a product demo, or even visits your website for the first time.<\/p>\n<p>Buying signals for <em>your<\/em> prospects won\u2019t be the same as for Mailshake\u2019s prospects. We sell different products, so our users act in a different way. But common examples could include:<\/p>\n<ul>\n<li>Someone in your network being promoted into a new position with buying \/ decision-making responsibility<\/li>\n<li>A company matching your ICP hiring for a specific position, or several new positions<\/li>\n<li>A new project being announced by a company matching your ICP<\/li>\n<li>An office expansion, relocation, or opening of a new branch by a company you\u2019re keen to sell to<\/li>\n<\/ul>\n<p>So why should you care about what your would-be prospects are doing if they haven&#8217;t even started interacting with you yet, if they potentially haven\u2019t even heard of you?<\/p>\n<p>Because <a href=\"http:\/\/kmbrian.com\/blog\/automate-prospect-research\/\">finding a prospect<\/a> counts for nothing if you don\u2019t contact them at the right time. While signals like those I\u2019ve listed above might not have anything to do with your brand or product, if you interpret them in the right way, they can be a fantastic indicator that a prospect is ready \u2013 or will soon be ready \u2013 to make a purchase.<\/p>\n<p>As Alex puts it, identifying a prospect is \u201coften where the science of the outreach stops.&#8221; He continues: \u201cIt\u2019s like going and grabbing all the relevant titles about the accounts that I\u2019m responsible for and then shooting them out a one-off email or a sequence of emails trying to get a hold of them.\u201d<\/p>\n<p>Rather than bombarding potential prospects before they\u2019re ready to buy, Alex urges brands to ask themselves a question: \u201cHow can you nail the timing piece so that you\u2019re not diluting your own message and hitting these people over and over again, and drowning yourself out in the event that there might be some interest?\u201d<\/p>\n<h2>I\u2019ve Got My ICP, but How do I Figure Out My Buying Signal? (5:35)<\/h2>\n<p>So you understand the value of buying signals. You\u2019re on the lookout for them. That\u2019s a good start. But how can you be sure you\u2019re searching for the <em>right signals?<\/em><\/p>\n<p><img data-attachment-id=\"3247\" data-permalink=\"http:\/\/kmbrian.com\/blog\/prospect-buying-signals\/word-image-274\/\" data-orig-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?fit=1168%2C655&amp;ssl=1\" data-orig-size=\"1168,655\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"buying-intent-signals\" data-image-description=\"\" data-medium-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?fit=300%2C168&amp;ssl=1\" data-large-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?fit=700%2C392&amp;ssl=1\" loading=\"lazy\" width=\"700\" height=\"393\" class=\"wp-image-3247 aligncenter\" src=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?resize=700%2C393&#038;ssl=1\" srcset=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?w=1168&amp;ssl=1 1168w, http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?resize=300%2C168&amp;ssl=1 300w, http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?resize=768%2C431&amp;ssl=1 768w, http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image.png?resize=1024%2C574&amp;ssl=1 1024w\" sizes=\"(max-width: 700px) 100vw, 700px\" data-recalc-dims=\"1\" \/><\/p>\n<p>Alex says: \u201cThe first thing I always ask our customers when we start talking about this is: are there particular types of movement that really lead to a ripe opportunity? For some companies, a certain type of signal is more relevant than another one.\u201d<\/p>\n<p>Let\u2019s take Mailshake as an example. We sell to companies with Sales Development Representative teams, so it\u2019s useful for us to know if a company is <a href=\"http:\/\/taskdrive.com\/sales\/hire-sdr-sales-development-representative\/\">hiring for an SDR role<\/a>. Even more so if we know they\u2019re hiring for a manager, or a director or VP of inside sales.<\/p>\n<p>\u201cThat tells you that the company is really starting to make moves to invest in that function,\u201d says Alex. \u201cAnd usually when they\u2019re investing in the headcount, they\u2019re also investing in technology.\u201d<\/p>\n<h2>How to Detect Buying Signals in the Wild (7:02)<\/h2>\n<p>Of course, knowing what to look for is only part of the battle. You need to know where and how to look, too.<\/p>\n<p>Fortunately, there\u2019s a whole host of tools that\u2019ll do a lot of the legwork for you. Some of them will even do it for free.<\/p>\n<p>Alex says he and the team at Signal HQ set up <a href=\"http:\/\/www.google.co.uk\/alerts\">Google Alerts<\/a> using Boolean search strings to find companies that are opening new offices or expanding one of their existing facilities. If they\u2019re targeting a specific brand, they\u2019ll add their name into the search too:<\/p>\n<p><img data-attachment-id=\"3248\" data-permalink=\"http:\/\/kmbrian.com\/blog\/prospect-buying-signals\/word-image-275\/\" data-orig-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-1.png?fit=650%2C672&amp;ssl=1\" data-orig-size=\"650,672\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"word-image\" data-image-description=\"\" data-medium-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-1.png?fit=290%2C300&amp;ssl=1\" data-large-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-1.png?fit=650%2C672&amp;ssl=1\" loading=\"lazy\" width=\"650\" height=\"672\" class=\"wp-image-3248 aligncenter\" src=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-1.png?resize=650%2C672&#038;ssl=1\" srcset=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-1.png?w=650&amp;ssl=1 650w, http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-1.png?resize=290%2C300&amp;ssl=1 290w\" sizes=\"(max-width: 650px) 100vw, 650px\" data-recalc-dims=\"1\" \/><\/p>\n<p>That way, when an article is published that matches those search criteria, you\u2019ll be notified about it. \u201cYou can reach out at that time and not only offer your solution, but just offer to be a resource in general and separate yourself from being a vendor to more of a trusted solution provider,\u201d Alex says.<\/p>\n<p>Signal HQ uses another free Google tool \u2013 Google Jobs \u2013 to quickly identify when relevant companies are recruiting for key positions.<\/p>\n<p>As for paid tools, Alex recommends <a href=\"http:\/\/business.linkedin.com\/sales-solutions\/cx\/17\/12\/find-leads-and-close-deals-with-linkedin-sales-navigator?cid=70132000000iKiJAAU&amp;src=go-pa&amp;trk=sem_lss_gaw&amp;veh=Google_Search_EMEA_UK_Brand-SalesNavigator_Alpha_DR_English_Evergreen_306609966614__linkedin%20sales%20navigator_e_c__&amp;mcid=6569977863276150784&amp;cname=&amp;camid=1378376846&amp;asid=53294938925&amp;keyword=linkedin%20sales%20navigator&amp;targetid=kwd-310899651265&amp;crname=&amp;crid=306609966614&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=Cj0KCQiA-4nuBRCnARIsAHwyuPpb3Z_-fEvJVIgNuzADAeXTSlBfDvXAFf8uwRsGKXkfRMB7azTS-3QaArL_EALw_wcB\">LinkedIn Sales Navigator<\/a>, thanks to its advanced search functionality. You can set up an advanced search for people in the U.S. working in the tech industry with a job title that includes a certain seniority \u2013 such as director, VP, or manager \u2013 and a specific role, like \u201cinside sales\u201d or \u201cbusiness development.&#8221;<\/p>\n<p><img data-attachment-id=\"3249\" data-permalink=\"http:\/\/kmbrian.com\/blog\/prospect-buying-signals\/word-image-276\/\" data-orig-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-2.png?fit=650%2C454&amp;ssl=1\" data-orig-size=\"650,454\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"word-image\" data-image-description=\"\" data-medium-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-2.png?fit=300%2C210&amp;ssl=1\" data-large-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-2.png?fit=650%2C454&amp;ssl=1\" loading=\"lazy\" width=\"650\" height=\"454\" class=\"wp-image-3249 aligncenter\" src=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-2.png?resize=650%2C454&#038;ssl=1\" srcset=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-2.png?w=650&amp;ssl=1 650w, http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/word-image-2.png?resize=300%2C210&amp;ssl=1 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" data-recalc-dims=\"1\" \/><\/p>\n<p>That\u2019ll give you a usable list of prospects \u2013 but you can take this one step further by filtering for people who have changed jobs in the last 90 days. Save this search and you\u2019ll be notified every time someone new matches your search criteria.<\/p>\n<p>All salespeople should take the time to learn about Boolean strings, Alex says. \u201cA lot of people leave a lot of functionality on the table in general with the tools they have at their disposal. One of the things I\u2019d recommend to your audience, especially in sales development, is to really learn about advanced search functionality and Boolean searches. You\u2019ll get a lot more focused results if you know how to master it.\u201d<\/p>\n<p>Once you\u2019ve found a prospect, don\u2019t get carried away. Don\u2019t scare them off.<\/p>\n<p>Let\u2019s say you\u2019re reaching out to someone who\u2019s just started a senior role at one of your target companies. Chances are they\u2019re going to get a lot of generic \u201ccongrats\u201d messages and a <em>lot <\/em>of people trying to sell them something.<\/p>\n<p>Alex recommends slowing down and keeping your messaging simple: \u201cYou don\u2019t want to overwhelm them because they\u2019re probably going to get hit with a lot of people. Say \u2018We notice people in this role, we help people in this role, when you&#8217;re ready, we\u2019d love to have a conversation and see how our solution can help you and your team.&#8217;\u201d<\/p>\n<h2>Who\u2019s Kicking Ass at Identifying and Leveraging Buying Signals? (11:50)<\/h2>\n<p>When it comes to finding and reaching out to prospects right at the point where they\u2019ve started to show buying signals, HubSpot does it better than most.<\/p>\n<p>I should know. I\u2019ve experienced it first-hand. They do it in a way that doesn\u2019t feel salesy or scammy. I don\u2019t feel bad about it; I actually want to talk to them.<\/p>\n<p>When I was Head of Marketing at <a href=\"http:\/\/wheniwork.com\/\">When I Work<\/a>, a SaaS company, they saw I\u2019d moved positions. So they got in touch: \u201cHey, congrats on your new position. Are you using Hubspot or any Hubspot products?\u201d<\/p>\n<p>As it turns out, we <em>weren\u2019t <\/em>using HubSpot. But they got me on the phone and said: \u201cHere are three ways to optimize what you\u2019re doing.\u201d The sales guy gave me three free tools from HubSpot \u2013 he got me hooked on the drug. He knew nothing about my marketing strategy, but one of the tools he shared helped me solve a marketing problem.<\/p>\n<p>We didn\u2019t actually end up moving forward with HubSpot \u2013 it just wasn\u2019t the right solution for us at the time \u2013 but they were able to start that conversation by simply paying attention to the right trigger events.<\/p>\n<p>Chances are you haven\u2019t got HubSpot\u2019s sales and marketing budget. So you might be asking whether it\u2019s <em>really <\/em>possible for you to capitalize on buying signals in the same way they do.<\/p>\n<p>But here\u2019s some exciting news: most companies \u2013 from small businesses to enterprises \u2013 are bad at outreach.<\/p>\n<p>Really bad.<\/p>\n<p>As Alex puts it: \u201cThe quality of the average outreach is usually so generic that if you implement some of these tactics you will absolutely stand out from the rest.\u201d<\/p>\n<p>All it takes is some intelligent identification of buying signals, and the ability to craft the right message to reach prospects just as they start to display those signals. A little effort and personalization go a long, long way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we talk about sales outreach, lots of focus is placed on capturing an email address or phone number. But a lot of things have to happen before a prospect is prepared to give up their contact details. These steps \u2013 or buying signals \u2013 help us to separate the red-hot opportunities from the merely &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[55,5],"tags":[],"jetpack_featured_media_url":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/title-card-how-to-identify-prospect-buying-1.jpg?fit=3840%2C2160&ssl=1","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - http:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Identify Prospect Buying Signals to Find Perfect Outreach Opportunities<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/kmbrian.com\/blog\/prospect-buying-signals\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to Identify Prospect Buying Signals to Find Perfect Outreach Opportunities\" \/>\r\n<meta property=\"og:description\" content=\"When we talk about sales outreach, lots of focus is placed on capturing an email address or phone number. 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He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.\",\"sameAs\":[\"http:\/\/kmbrian.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"jetpack_shortlink":"http:\/\/wp.me\/p85zFH-Qm","jetpack-related-posts":[{"id":2782,"url":"http:\/\/kmbrian.com\/blog\/sales-process-2\/","url_meta":{"origin":3246,"position":0},"title":"A 4-Step Sales Process to Streamline Your Deal Flow","date":"08\/21\/2019","format":false,"excerpt":"Plenty of companies struggle to reach their sales objectives. They either have prospects that take forever to close or, worse, never close at all.\u00a0 When you look closer, this is usually due to not having a clearly-defined sales process in place. In a rush to make those first sales, many\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"sales process","src":"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/08\/A-4-Step-Sales-Process-to-Streamline-Your-Deal-Flow-header-1.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2648,"url":"http:\/\/kmbrian.com\/blog\/successful-customers\/","url_meta":{"origin":3246,"position":1},"title":"5 Things Our Most Successful Customers Are Doing and WHY You Should Do Them, Too","date":"07\/06\/2019","format":false,"excerpt":"You may already know that email gives you one of the biggest bangs for your buck. Lead nurturing emails generate about 5% more clicks than general emails, and result in 20% more sales opportunities. To top it off, nurtured leads will spend 47% more than non-nurtured leads. But have you\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/07\/5-Things-Our-Most-Successful-header1.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3347,"url":"http:\/\/kmbrian.com\/blog\/improve-sales-process\/","url_meta":{"origin":3246,"position":2},"title":"How to Improve the Sales Process (Hint: It Starts with YOU)","date":"12\/18\/2019","format":false,"excerpt":"One of the fastest ways to improve your sales process is to identify your weaknesses, your strengths, and the outcomes you desire during your walk as a sales professional.\u00a0 Most salespeople struggle. That\u2019s just the bottom line.\u00a0 In this article, we are going to address some of the most basic\u2026","rel":"","context":"In &quot;sales&quot;","img":{"alt_text":"how to improve the sales process","src":"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/11\/how-to-improve-the-sales-process-header-01.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4507,"url":"http:\/\/kmbrian.com\/blog\/sales-prospecting\/","url_meta":{"origin":3246,"position":3},"title":"Sales Prospecting: Everything You Need to Know","date":"05\/13\/2020","format":false,"excerpt":"Sales success comes from a healthy pipeline. It\u2019s that simple. Without a steady stream of qualified prospects you can call on at any time, you\u2019ll never have enough leads to survive the natural attrition of the sales process and meet your revenue or customer acquisition goals. Yet, as anyone who\u2019s\u2026","rel":"","context":"In &quot;sales&quot;","img":{"alt_text":"","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/05\/Sales-Prospeting-Everything-You-Need-to-Know.jpeg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2601,"url":"http:\/\/kmbrian.com\/blog\/sales-methodologies\/","url_meta":{"origin":3246,"position":4},"title":"The Top 8 Sales Methodologies to Consider for Your Business","date":"06\/18\/2019","format":false,"excerpt":"It\u2019s one thing to make sales, but it's entirely another to find a system that delivers scalable, measurable, repeatable growth. That's where sales methodologies come in. Companies implement sales methodologies in their organizations to enable predictability and turn uncertain chaos into guaranteed success. 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How does it do that?\u2026","rel":"","context":"In &quot;sales&quot;","img":{"alt_text":"cold calling techniques","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/10\/The-5-step-cold-calling-technique-header-1.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/3246"}],"collection":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/comments?post=3246"}],"version-history":[{"count":7,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/3246\/revisions"}],"predecessor-version":[{"id":5172,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/posts\/3246\/revisions\/5172"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/media\/3250"}],"wp:attachment":[{"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/media?parent=3246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/categories?post=3246"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kmbrian.com\/blog\/wp-json\/wp\/v2\/tags?post=3246"}],"curies":[{"name":"wp","href":"http:\/\/api.w.org\/{rel}","templated":true}]}}