{"id":2875,"date":"2020-08-09T11:13:49","date_gmt":"2020-08-09T16:13:49","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=2875"},"modified":"2020-12-04T13:54:15","modified_gmt":"2020-12-04T19:54:15","slug":"sales-closing-techniques","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/sales-closing-techniques\/","title":{"rendered":"How to Close a Sale (15 Sales Closing Techniques)"},"content":{"rendered":"

There\u2019s nothing more important in the world of sales than closing. Seriously. You can reach out<\/a> to the best qualified prospects<\/a> in the world, and you can enter them into a world-class nurturing sequence<\/a>. But if you can\u2019t ultimately get them to pull the trigger and close the deal, all of that effort will have been for nothing.<\/p>\n

Unfortunately, 30% of salespeople say \u201cclosing deals<\/a> has gotten harder compared to 2 to 3 years ago,\u201d according to Hubspot research<\/a>. If you\u2019re falling below the average sales close rate of 20%<\/a>, it\u2019s time to up your game. Give the following 15 closing techniques a try on your next call.<\/p>\n

What Are Sales Closing Techniques?<\/h2>\n

We all understand that \u201cclosing the deal\u201d is about persuading your lead to buy from you.<\/p>\n

But more specifically, it\u2019s about transitioning from your pitch \u2013 during which you\u2019ve talked about the various benefits of your product and how it answers your lead\u2019s problems \u2013 to agreeing a sale.<\/p>\n

That\u2019s not as easy as it sounds. Asking your lead to sign on the dotted line can disrupt the flow of the meeting and destroy the natural rapport you\u2019ve worked so hard to build up. No wonder that 28% of salespeople say\u00a0closing is the hardest part of their job<\/a>.<\/p>\n

Sales closing techniques are designed to smooth the salesperson\u2019s path from pitching a product to asking for business. They\u2019re a way of seamlessly integrating the close into your pitch, giving you the best possible chance of getting the desired result at the end of the meeting \u2013 without having to resort to overly pushy tactics that run the risk of derailing a business relationship before it\u2019s even begun.<\/p>\n

<\/div>\n

How to End a Sales Call<\/h2>\n

Chances are you\u2019re not going to close the whole deal during a call. Most likely, that\u2019ll require an in-person meeting, or at the very least a video conference.<\/p>\n

However,\u00a0every\u00a0<\/em>sales call should still have some type of \u201cclose\u201d \u2013 in other words, the action that you want the person on the other end of the phone to agree to \u2013 in mind. Chances are it\u2019ll be one of the following objectives:<\/p>\n