{"id":2489,"date":"2019-05-14T13:47:23","date_gmt":"2019-05-14T18:47:23","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=2489"},"modified":"2020-12-01T22:33:31","modified_gmt":"2020-12-02T04:33:31","slug":"best-call-tracking-software","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/best-call-tracking-software\/","title":{"rendered":"17 Best Call Tracking Software Apps"},"content":{"rendered":"

You wouldn\u2019t run a paid ads campaign without having the analytics capabilities in place to understand which ads are actually driving results for your business. Even SEO and content marketing<\/a> are quantifiable in that you can track visitor actions to better understand the performance of your different strategies.<\/p>\n

Yet, despite this focus on metrics and management, many companies treat phone calls as a black box. Calls come in, and sales might result, but nobody really knows where they came from or why they worked.<\/p>\n

Call tracking software has the potential to change that. Once implemented, sales teams can use these programs for everything from mapping<\/a> customer website journeys prior to on-phone closes, to identifying opportunities for improvement across sales teams.<\/p>\n

Of course, not all call tracking software programs are created equally. Before we get into the best call tracking software programs out there, let\u2019s look at some of the common features you should expect to find within the top solutions.<\/p>\n

<\/div>\n

The 11 Characteristics of the Best Call Tracking Software<\/h2>\n

Later in this guide, we\u2019ll dig deeper into the features that differentiate one program from another. But no matter which of those options or others you choose, you should expect your call tracking software to have the following characteristics:<\/p>\n

1. Easy to Use<\/h3>\n

What\u2019s the point in purchasing a call tracking software program if it\u2019s too hard to use? The best options will be both easy to install and easy to implement across your sales and marketing teams.<\/p>\n

2. Intuitive Dashboard<\/h3>\n

You may need to test a few different solutions to figure out which dashboard makes the most sense to you (check out options that offer free trials for this purpose). If you have to dig for every detail you need, you aren\u2019t going to use the program.<\/p>\n

3. Caller Profiles<\/h3>\n

Your call tracking software program should give you the ability to establish caller profiles by capturing relevant data, including the caller\u2019s location, their device, and the time of the call, among other details.<\/p>\n

4. CRM Integration<\/h3>\n

If you\u2019re using a CRM program for sales, make sure the call tracking software program you choose integrates with it so that relevant details from the system\u2019s caller profiles can be integrated into contact records. That goes for any other key software programs your team is using as well.<\/p>\n

5. Scalability<\/h3>\n

Sure, you might be a small team now. But what happens if your company grows? Can your call tracking software grow with you? Check a program\u2019s capability to scale, as well as the costs associated with doing so. If a program gets significantly more expensive at higher levels, consider whether or not it\u2019ll still produce a positive ROI for your team.<\/p>\n

6. Real-Time Analytics<\/h3>\n

If you\u2019ve got a caller on the phone, you can\u2019t afford to wait until they\u2019re off to access important analytics information. Viewing analytics in real-time improves your ability to deliver the kind of customized call experience that\u2019s more likely to result in conversions.<\/p>\n

7. Real-Time and Historical Reporting<\/h3>\n

The genius of call tracking software is that you can use the data it captures to make future calls and on-site customer journeys even more effective. But you can only do that if you have access to proper reporting tools, as well as the ability to track conversion rates and measure ROI.<\/p>\n

8. Customizable<\/h3>\n

Your company is unique. Your sales team<\/a> is unique. Your call tracking software should be flexible and customizable enough to meet these unique needs.<\/p>\n

9. Call Recording<\/h3>\n

Especially if you plan to use your call tracking software program for sales team development, make sure call recording is in place. This will allow the managers on your team to review past conversations periodically in order to identify opportunities for improvement.<\/p>\n

10. Keyword Tracking<\/h3>\n

Ideally, your call tracking software should be able to tell you that a contact clicked your company\u2019s website on the organic search results page for a given keyword, navigated to specific pages on your website, and then called you up. Without proper keyword tracking features, you aren\u2019t getting the full picture of a contact\u2019s history with your company.<\/p>\n

11. Intelligent Call Routing<\/h3>\n

Many call tracking software programs either offer their own IVR systems or integrate with others you may already be using. Regardless, what\u2019s important is that they\u2019re able to work with these systems to make sure calls are dynamically and intelligently sent to the right person, team, or department.<\/p>\n

The 17 best call tracking apps<\/h2>\n

Now onto the list! Check out the best call tracking software below.<\/p>\n

Hubspot<\/h3>\n

Website: hubspot.com\/products\/sales\/click-to-call<\/a>
\nPrice: free
\nFree option: unlimited<\/p>\n

<\/p>\n

HubSpot’s call tracking feature is built into their free CRM and Sales suite, and because of that native functionality and integration, it’s one of my favorite options. Not only does it given you call tracking and analytics, but you can place calls from your browser without even picking up a phone.<\/p>\n

One click connects you to a prospect through Voice Over IP<\/a> or your desk phone. Your calls will always come from your number, and an option to record each call gives you reliable records of your conversations.<\/p>\n

Of course, calls are automatically logged into the CRM as well, which, combined with HubSpot’s free email tracking, gives your sales team a pretty frictionless experience so they can spend more time with prospects.<\/p>\n

WhatConverts<\/h3>\n

Website: whatconverts.com<\/a>
\nPrice: $30-$100+ per month (details<\/a>)
\nFree Option: 14-day free trial available<\/p>\n

<\/p>\n

WhatConverts is a complete call tracking, lead capture, and reporting platform giving users the power to \u201cSee What Marketing Converts!\u201d<\/p>\n

WhatConverts users are able to capture phone calls, forms, chats, and transactions, and tie each lead back to the original marketing source. Its phone call tracking service offers a full-featured solution using the latest technology to gather incredible information for each call. Although the platform gathers a lot of data, it also provides reporting so that companies can easily gain insights from their call and marketing data.<\/p>\n

800response<\/h3>\n

Website: 800response.com<\/a>
\nPrice: Not available
\nFree Option: Unknown<\/p>\n

<\/p>\n

800response\u2019s suite of real-time call tracking and monitoring tools is the key to boosting new customer acquisitions and optimizing interactions with customers.<\/p>\n

With real-time lead tracking reports, lead analytics, and customer interaction analytics, companies can gain precise information on their incoming callers, capturing consumer details to prioritize and rank leads by key demographic attributes in order to gain visibility into 100% of their customer interactions.<\/p>\n

ActiveDemand<\/h3>\n

Website: activedemand.com<\/a>
\nPrice: Free (phone number registration billed separately<\/a>)
\nFree Option: Yes, for 1 user account<\/p>\n

<\/p>\n

Call tracking is only one piece of ActiveDemand\u2019s larger SMB marketing automation suite, so consider it if you\u2019re in the market for a full martech overhaul. By moving to ActiveDemand, you\u2019ll gain access to call attribution campaigns, robo call campaigns, and automatic lead distribution.<\/p>\n

CallAction<\/h3>\n

Website: callaction.co<\/a>
\nPrice: $155-$499+ per month (details<\/a>)
\nFree Option: 14-day free trial available<\/p>\n

<\/p>\n

Like many other platforms featured here, CallAction supports users with inbound call tracking, caller enrichment based on consumer databases, and CRM integration for exporting call data to records.<\/p>\n

One noteworthy feature, however, is its intelligent SMS automation for responding to missed calls, which makes CallAction a great option for companies with mobile-heavy customer bases or for those that invest in SMS marketing.<\/p>\n

CallFire<\/h3>\n

Website: callfire.com<\/a>
\nPrice: $0.05 per minute\/text to $599 per month
\nFree Option: Free trial available<\/p>\n

<\/p>\n

Less an enterprise-solution and more of a lightweight tool, CallFire allows companies to choose local, toll-free, or international numbers from CallFire\u2019s database, as well as integrate the system with their Google Analytics account or other analytics data provider.<\/p>\n

On-the-go users will also appreciate CallFire\u2019s custom notifications, which provide important call information and access via email or mobile device.<\/p>\n

CallRail<\/h3>\n

Website: callrail.com<\/a>
\nPrice: $30-$120 per month (details<\/a>)
\nFree Option: Free trial available<\/p>\n

<\/p>\n

CallRail provides call attribution software to more than 100,000 businesses and marketing agencies. The platform includes robust functionality to easily route and track calls and forms, and integrates with several major marketing and sales platforms<\/a>.<\/p>\n

With CallScribe activated, users can quickly review call transcriptions and set specific rules to score or tag a call if certain words were spoken by the agent or customer. Users can also create custom reports to view calls or forms, and to apply filters such as tags, lead score, campaign, source, keywords, etc. to view the data they care about most for that client or campaign.<\/p>\n

Users who advertise online can use the Multi-Touch Cost per Lead report to see exactly what their leads cost in relation to ad spend, unlocking the data needed to optimize accordingly.<\/p>\n

CallSource<\/h3>\n

Website: callsource.com<\/a>
\nPrice: Not available
\nFree Option: Unknown<\/p>\n

<\/p>\n

A great choice for those in appointment-heavy industries such as automotive, dental, hearing consultants, and home services, CallSource offers exclusive \u201cDealSaver\u201d auto-alerts that trigger when call handlers fail to book an appointment. In combination with CallSource\u2019s lead scoring features, this makes it possible to recover opportunities, as well as to provide performance coaching to call handlers based on recorded calls.<\/p>\n

Convirza<\/h3>\n

Website: convirza.com<\/a>
\nPrice: $29-$199+ per month (details<\/a>)
\nFree Option: 30-day free trial available<\/p>\n

<\/p>\n

According to the company\u2019s website, \u201cWhether you\u2019re a small business owner or an advanced enterprise agency, Convirza has all the tools and solutions to improve your marketing spend and results.\u201d<\/p>\n

<\/a>Convirza\u2019s feature list \u2013 which includes dynamic call tracking, dynamic call insertion, call analytics, lead quality scoring, and online\/offline marketing channel performance tracking \u2013 definitely bears this statement out.<\/p>\n

CrazyCall<\/h3>\n

Website: crazycall.com<\/a>
\nPrice: $11-$45 per user, per month (details<\/a>)
\nFree Option: 14-day free trial available<\/p>\n

<\/p>\n

CrazyCall is a cloud-based calling software that allows businesses and sales team to reach their customers and leads with minimum-to-no effort. What makes CrazyCall unique is the ease of use \u2013 but the ease of use doesn\u2019t mean the lack of features.<\/p>\n

Users can track their calls per particular numbers, make use of auto dialer, call recordings, call transfers, live-listening, and more. They can also make single calls, no matter what webpage they are on with Click To Call widget. The company\u2019s Inbound Calls feature has the potential to improve customer satisfaction, in addition to helping businesses grow semi-passively through the lead-generating callback widget.<\/p>\n

DialogTech<\/h3>\n

Website: dialogtech.com<\/a>
\nPrice: Not available
\nFree Option: Unknown<\/p>\n

<\/p>\n

Another program that takes advantage of AI to measure caller intent, lead quality, and conversions, DialogTech boasts proprietary SourceIQ call attribution technology, which makes it easy for companies to personalize call experiences for their users.<\/p>\n

FluentStream<\/h3>\n

Website: fluentstream.com<\/a>
\nPrice: $20+ per user, per month (details<\/a>)
\nFree Option: None<\/p>\n

<\/p>\n

Heads up, non-profits! Besides offering the complete call management features and detailed call\/queue reports you\u2019d expect to find in a call tracking software program, FluentStream offers special pricing plans for those in the non-profit space.<\/p>\n

Infinity<\/h3>\n

Website: infinity.co\/uk <\/a>
\nPrice: $25\/month
\nFree Option: trial available upon request<\/p>\n

<\/p>\n

Infinity is the call tracking platform platform of choice for ambitious businesses that need an advanced partner that also has best-in-class reliability.<\/p>\n

The recent launch of Infinity’s Conversation Analytics suite opens up exciting possibilities for understanding, cataloging, and accessing calls at scale. Infinity also offers fully encrypted SIP calls, allowing companies to enjoy the full benefits of working with a cloud-based partner while simultaneously guaranteeing an unparalleled level of security.<\/p>\n

Infinity is available in over 75 countries, and is trusted by brands and agencies of all sizes across the world, including Mazda, TripAdvisor, Rackspace, and Promises Treatment Centers.<\/p>\n

Invoca<\/h3>\n

Website: invoca.com<\/a>
\nPrice: Not available
\nFree Option: Unknown<\/p>\n

<\/p>\n

Going above and beyond the features offered by many other call tracking software programs, Invoca is an enterprise-level solution that makes use of AI-driven call intelligence, as well as rule-based call analytics for classifying and segmenting calls.<\/p>\n

Those using popular advertising and martech platforms such as Google Ads, Google Analytics and Salesforce will be pleased to see Invoca\u2019s robust set of built-in integrations that make holistic call tracking as seamless as possible.<\/p>\n

Marchex<\/h3>\n

Website: marchex.com<\/a>
\nPrice: Plans start at $500 per month (details<\/a>)
\nFree Option: No<\/p>\n

<\/p>\n

As a leading provider of call analytics solutions, Marchex knows when users\u2019 best customers are calling. From simple call tracking to omnichannel call attribution across search, social, and display, Marchex lets marketing teams stop the guesswork, connecting online-to-offline data to better understand what drives a customer to convert. With keyword-level call tracking, marketers can easily improve their ROI from click-to-call advertising.<\/p>\n

RingBa<\/h3>\n

Website: ringba.com<\/a>
\nPrice: Free to $99 per month (details<\/a>)
\nFree Option: Yes, with some limitations<\/p>\n

<\/p>\n

Ringba is the ultimate call tracking and analytics platform for marketers, call centers, and agencies that need to manage their call flow, attribute granular data to their campaigns, and optimize their performance using powerful real-time reporting and analytics.<\/p>\n

Purpose-built for performance, flexibility, and competitive advantage, Ringba is inventing the future of voice, pushing the limits of innovation and changing the way businesses connect with consumers.<\/p>\n

<\/a>Ringba views its clients as its partners, taking a hands-on approach and giving everyone access to live sales and technical support with no contracts or commitments to get started.<\/p>\n

RingDNA<\/h3>\n

Website: ringdna.com<\/a>
\nPrice: Not available
\nFree Option: Unknown<\/p>\n

<\/p>\n

Salesforce users, pay attention. RingDNA\u2019s intelligent dialer integrates directly with Salesforce Sales Cloud to automate tasks<\/a> and capture call information, while its custom Salesforce reports help managers identify key coaching opportunities.<\/p>\n

Even those who aren\u2019t using Salesforce will benefit from RingDNA\u2019s ConversionAI solution, which produces best practices for sales teams based on performance metrics, context, and outcome data.<\/p>\n","protected":false},"excerpt":{"rendered":"

You wouldn\u2019t run a paid ads campaign without having the analytics capabilities in place to understand which ads are actually driving results for your business. Even SEO and content marketing are quantifiable in that you can track visitor actions to better understand the performance of your different strategies. 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A few of the factors that go into successful phone selling include: Developing and\u2026","rel":"","context":"In "sales"","img":{"alt_text":"","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/05\/Sales-Call-Strategy-A-2804.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5800,"url":"http:\/\/kmbrian.com\/blog\/sales-management-software\/","url_meta":{"origin":2489,"position":2},"title":"Best Sales Management Software","date":"10\/05\/2020","format":false,"excerpt":"For most businesses with a sales team, using sales management software is critical to ensuring optimal sales performance. Without it, salespeople can quickly get bogged down in data entry and other busywork that ultimately takes time away from what they do best: selling your product or service. 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Their two biggest priorities are to: Close\u2026","rel":"","context":"In "sales"","img":{"alt_text":"","src":"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/10\/Sales-Automation-Software.jpeg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5707,"url":"http:\/\/kmbrian.com\/blog\/sales-metrics\/","url_meta":{"origin":2489,"position":4},"title":"How to Identify, Track and Report on Sales Metrics","date":"09\/24\/2020","format":false,"excerpt":"A solid sales reporting strategy is essential to any organization. Those who don\u2019t set goals and regularly report on progress and results will \u2013 without a doubt \u2013 be missing opportunities to boost leads, conversions and revenue. 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