{"id":2474,"date":"2019-05-08T02:50:35","date_gmt":"2019-05-08T07:50:35","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=2474"},"modified":"2020-12-03T00:43:23","modified_gmt":"2020-12-03T06:43:23","slug":"brilliant-outreach-strategies","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/brilliant-outreach-strategies\/","title":{"rendered":"4 Brilliant Outreach Strategies That Are More Likely To Stand Out"},"content":{"rendered":"

I love a meaningful conversation.<\/p>\n

In fact, the best part of my day is the time I spend interacting with my clients, my team and my network on LinkedIn and Twitter.<\/p>\n

Don\u2019t get me wrong\u2014I love creating too. But life is all about the people we meet and the things we learn from them.<\/p>\n

Yet lately I have started to detest email due to the sheer volume of cold outreach emails I get asking for links or selling me something.<\/p>\n

I get it\u2014these tactics are crucial for maintaining good SEO<\/a> and increasing sales. But it\u2019s painful to read these emails because they aren\u2019t really for me<\/em>\u2014they are templated, they lack research, they are void of personality. Bottom line: They are just plain bad.<\/p>\n

Here\u2019s an example:<\/p>\n

<\/strong><\/p>\n

This needs to stop. The average office worker receives about 121 emails per day<\/a>!<\/p>\n

No one has time for this.<\/p>\n

<\/p>\n

Cold outreach<\/a> is vital for every business, but the outreach needs to count. So whether you are approaching another business for a partnership, guest posting<\/a> on their blog or even sales, there\u2019s a better way to do it.<\/p>\n

In this post, I\u2019m going to share four brilliant outreach strategies that will make your cold outreach emails stand out\u2014in a good way. Let\u2019s get to it.<\/p>\n

Incorporate Personalized Video Content<\/h3>\n

A bespoke meal, a tour tailored to our interests, a personalized gift\u2014we all crave a customized experience, don\u2019t we?<\/p>\n

It\u2019s because such experiences make us feel valued. They get our attention.<\/p>\n

So how can teams build personalization into their outreach efforts?<\/p>\n

Using personalized videos is one strategy. Videos have the power to cut through the noise. Companies like Vidyard and Wistia offer tools to create videos tailored to your audience that can then easily be incorporated into your cold outreach pitches.<\/p>\n

The sales team<\/a> at Wistia has been using video as part of their sales outreach for a while now and believes that more companies should try this medium<\/a>. Here\u2019s what one of their team members says about their success:<\/p>\n

\u201cI had a prospect tell me it was the best email marketing approach they\u2019d ever seen, so even if people aren\u2019t ultimately interested, they\u2019re still willing to respond saying how impressed they are.\u201d<\/em><\/p>\n

But is this a winning strategy? It is.<\/p>\n

The Wistia team found that sales outreach emails with video voicemails had a significantly higher click-through rate than those without\u200a\u2014\u200a42% as opposed to just 10%.<\/p>\n

Jason Dhami, a business development executive at Dooly, also believes in the power of video outreach.<\/p>\n

\u201cWith video, you have the ability to tell a powerful, unique story. You can\u2019t fake it; the prospect knows it\u2019s made specifically for them,\u201d he explains<\/a>.<\/p>\n

In the video below, he talks about how using video in their outreach helped Dooly 10x their click-through and response rates:<\/p>\n