{"id":2419,"date":"2019-04-24T07:59:54","date_gmt":"2019-04-24T12:59:54","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=2419"},"modified":"2020-12-04T00:39:48","modified_gmt":"2020-12-04T06:39:48","slug":"gdpr-compliant-cold-email","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/gdpr-compliant-cold-email\/","title":{"rendered":"The Practical Guide to Staying GDPR Compliant With Your Cold Emails"},"content":{"rendered":"

Contrary to what you might have read, GDPR<\/a> didn\u2019t kill cold emails. You can still send them. You just have to be more careful about the way you collect, manage and store the data you use to send them.<\/p>\n

The good news is, if you\u2019re already following cold email best practices<\/a> \u2013 that is, you aren\u2019t \u201cspraying and praying\u201d or spamming people with irrelevant messages \u2013 you\u2019re half way there already.<\/p>\n

You don\u2019t need a data process administrator to do this (quite frankly, most companies don\u2019t have the money to do this anyways). Instead, check out this practical, step-by-step guide to staying GDPR compliant as an individual or a small sales team<\/a>.<\/p>\n

As a note, this guide only focuses on sending cold emails. There are plenty of other requirements you\u2019ll need to get comfortable with when it comes to sending marketing emails to those who opt-in to hearing from you or using cookies on your website. For a more thorough breakdown of what GDPR is and how it affects your business, check out this article<\/a>.<\/p>\n

And of course, we\u2019re not lawyers. If you have any specific concerns about your GDPR status or its requirements, consult with a lawyer who\u2019s familiar with the regulation.<\/p>\n

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A Quick GDPR Refresher\"\"<\/h2>\n

In case you somehow missed it, the EU adopted the General Data Protection Regulation (GDPR) in 2016, replacing the 1995 Data Protection Directive (which was put in place during the internet\u2019s earliest days).<\/p>\n

EU member states were given two years \u2013 until May 2018 \u2013 to become compliant with the new regulation, which, according to Digital Guardian\u2019s Juliana De Groot<\/a>, \u201cmandates a baseline set of standards for companies that handle EU citizens\u2019 data to better safeguard the processing and movement of citizens\u2019 personal data.\u201d<\/p>\n

Basically, to comply with the GDPR, companies need to be more conscious of the way they handle and use personal data, which includes, among other things:<\/p>\n