{"id":1693,"date":"2018-06-26T11:46:50","date_gmt":"2018-06-26T16:46:50","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=1693"},"modified":"2020-12-04T18:47:23","modified_gmt":"2020-12-05T00:47:23","slug":"subject-lines-networking-email","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/subject-lines-networking-email\/","title":{"rendered":"8 Subject Lines That Will Get That Networking Email Opened"},"content":{"rendered":"

There\u2019s a right way \u2013 and a wrong way \u2013 to write subject lines for every kind of email. Some types, like networking emails, often get pushed aside in favor of something more \u2018important\u2019. But the fact is, sending an email to someone you met at a recent event can be just as crucial as a sales email<\/a>. After all, networking opportunities can mean huge opportunity for your business.<\/p>\n

The networking email is a great way to connect with experts in your field, colleagues, or simply individuals you would like to get to know better. A networking email strategy<\/a> requires both an introduction and a follow-up email with subject lines<\/a> that grab your recipient\u2019s attention and keep it.<\/p>\n

Just like a headline should sell a story, a subject line should inspire action. Around 35% of email recipients<\/a> open an email based on the subject line alone, while 69% of email recipients<\/a> report email as spam based on that same subject line. To keep your email out of your recipient\u2019s spam folder or trash, it\u2019s critical to perfect the art of the networking subject line. Here\u2019s how.<\/p>\n

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The Key to Networking Subject Line Success: Personalization and Thoughtfulness\"\"<\/h2>\n

The majority of marketers<\/a> say that targeted personalization increases customer engagement. Personalized emails<\/a> improve click-through rates by an average of 14% and conversions by 10%<\/a>, and emails with personalized subject lines are 26% more likely<\/a> to be opened.<\/p>\n

Even though the individual receiving your networking email might not be a customer, it will still have a positive impact. That\u2019s because using the recipient\u2019s name or mentioning an interest shows that time and effort were put into creating the email. Generic emails and responses can be sent to anyone, but personalized emails are unique and thoughtful. Remember, personalization drives connection.<\/p>\n

To create this connection, you have to focus on learning more about others and discovering how to speak their language. Put simply, you have to put the recipient first.<\/p>\n

Automate Your Outreach<\/h3>\n

Building a network via email outreach<\/a> requires balancing personalization with volume.<\/p>\n

“Spraying and praying” will come off as inauthentic, exactly the opposite of what you’re trying to do when you’re networking.<\/p>\n

On the other hand, you realistically need to be connecting with enough people for your network to grow at a meaningful rate.<\/p>\n

That’s why a platform like Mailshake<\/a> is essential to creating an effective, scalable networking email outreach sequence.<\/p>\n

With Mailshake, you can personalize your emails in bulk with powerful mail merge features<\/a>, schedule follow-up emails<\/a> that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher<\/a>.<\/p>\n

You can also set the amount of time between follow-ups (5 days between the first and second email, 7 days between the second and third, etc.), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays).<\/p>\n