{"id":1681,"date":"2020-06-12T11:40:22","date_gmt":"2020-06-12T16:40:22","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=1681"},"modified":"2020-12-04T15:30:53","modified_gmt":"2020-12-04T21:30:53","slug":"sales-email-templates","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/sales-email-templates\/","title":{"rendered":"17 Sales Email Templates + Examples & Best Practices"},"content":{"rendered":"

Writing effective sales prospecting<\/a> email templates takes serious practice. You\u2019ve got to be interesting enough to get recipients’ attention, convincing enough to hold<\/em> that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. And you’ve got to do all that in a handful of sentences.<\/p>\n

Sounds tough, right? The truth is, it doesn\u2019t have to be.<\/p>\n

Most salespeople go wrong by writing emails that are too long, too self-centered, and that provide little or no value to the recipient. Naturally, the majority of those emails get dismissed or marked as spam the moment they arrive in the inbox. In fact, only 24% of prospects<\/a> open sales emails.<\/p>\n

Seasoned salespeople, on the other hand, know that getting someone to open and read their email is half the battle. The other half boils down to making the email brief and to the point, jam-packing it with value, and ending it in a way that provokes action.<\/p>\n

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  1. How to Write Sales Emails That Get Responses<\/a><\/li>\n
  2. 17 Sales Prospecting Email Templates<\/a><\/li>\n
  3. How to personalize your outreach at scale<\/a><\/li>\n
  4. Sales Prospecting Email Examples<\/a><\/li>\n
  5. How to Use Templates Effectively<\/a><\/li>\n<\/ol>\n
    <\/div>\n

    How to Write Sales Emails That Get Responses<\/h2>\n

    Here’s a simple four-line structure you can follow for your sales emails, and seven sales email templates you can steal and make your own.<\/p>\n

    1. Opening Line<\/strong><\/p>\n

    Address recipients by their name, state the reason for the email, and above all else, make it more about them than about you.<\/p>\n

    2. Offer Line<\/strong><\/p>\n

    Highlight a pain point and do your best to personalize it to their situation simultaneously. The offer line can also be a great place to provide evidence and social proof<\/a> in the form of statistics, case studies, and exclusive content.<\/p>\n

    3. Closing Line<\/strong><\/p>\n

    End with a short and clear call-to-action that can be answered with a simple \u201cyes\u201d or \u201cno.\u201d That no-friction ask makes it more likely you’ll get a response.<\/p>\n

    4. Signature Line<\/strong><\/p>\n

    Reframe your mindset by thinking of your email signature<\/a> as a personal high converting landing page<\/a>. It should contain the basics, like name, company, and contact info, of course, but think about what else you can add, such as social proof, rewards, links to relevant content, and anything else that shows credibility and builds rapport.<\/p>\n

    Sales Prospecting Email Templates<\/h2>\n

    1. The \u201cPermission Wanted\u201d<\/strong><\/h3>\n