{"id":1563,"date":"2020-03-16T08:23:45","date_gmt":"2020-03-16T13:23:45","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=1563"},"modified":"2020-12-03T22:17:10","modified_gmt":"2020-12-04T04:17:10","slug":"cold-email-templates","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/cold-email-templates\/","title":{"rendered":"15 Cold Email Templates To Generate More Leads"},"content":{"rendered":"

It\u2019s no secret that templates can make you more efficient at sending cold email campaigns<\/a>… with a caveat.<\/p>\n

Templates should be used as a starting point to help speed up the process of sending cold emails, but there\u2019s a balance to be struck between sending an entirely templated campaign (never a good idea) and 100% personalized emails<\/a> (gets results, but is really inefficient and time-prohibitive).<\/p>\n

Below are 15 cold email templates, as well as some tips on how to use them from a conversation I had with Rex Bibertson, Co-Founder and COO of The Sales Developers.<\/p>\n

However, for best results, templates should never be pulled from a site and sent as-is – they should always be adapted to fit the tone and style of the sender. This is part of the personalization process, but it also helps ensure that you\u2019re not making the embarrassing mistake of sending the same email as a competitor (even when you\u2019re only competing with them for inbox space).<\/p>\n

A cold email template is a skeleton that you need to flesh out. Take the time, and you\u2019ll have created a powerful tool that lets you squeeze every bit of potential out of what is already a massively effective channel.<\/p>\n

Read on to check out the templates, or click below to jump to cold email strategy and copywriting best practices.<\/p>\n

1. 15 Cold Email Templates<\/a>
\n2. How to Use Templates Effectively<\/a>
\n3. Cold Call Email Best Practices<\/a>
\n4. Subject Lines<\/a>
\n5. Body Copy<\/a>
\n6. How to Personalize at Scale<\/a><\/p>\n

Cold email works best by combining personalization and scale. Click here<\/a> to learn how Mailshake’s email outreach<\/a> and follow-up automation helps you achieve both.<\/p>\n

15 Cold Email Templates to Test<\/h2>\n

Start with a template to give you a framework. Then build and expand upon it.<\/p>\n

1. Tie your email to a recent event<\/a>
\n2. AIDA<\/a>
\n3. Be as direct as you can<\/a>
\n4. Sujan\u2019s 3-Sentence Format<\/a>
\n5 and 6. Ask for an introduction<\/a>
\n7. Before-After-Bridge (BAB)<\/a>
\n8. Mention a Competitor’s Product<\/a>
\n9. Problem-Agitate-Solve (PAS)<\/a>
\n10. When you\u2019re unsure whether you\u2019re emailing the right person<\/a>
\n11. Praise-Picture-Push (PPP)<\/a>
\n12 and 13. When you know someone\u2019s been on your website<\/a>
\n14. Share a Valuable Resource<\/a>
\n15. Rock the Boat<\/a><\/p>\n

1. Tie your email to a recent event<\/h3>\n

Subject: Congrats!<\/strong><\/p>\n