{"id":1468,"date":"2020-03-26T01:36:30","date_gmt":"2020-03-26T06:36:30","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=1468"},"modified":"2020-12-03T22:13:46","modified_gmt":"2020-12-04T04:13:46","slug":"cold-email-subject-line-sales","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/cold-email-subject-line-sales\/","title":{"rendered":"Cold Email Subject Lines: 12 Best Practices + 38 examples"},"content":{"rendered":"

The goals<\/a> are set, the KPIs<\/a> you want to hit are crafted, and your stellar email campaign is ready to roll. By all accounts, you are so ready<\/em> that you feel like you\u2019ve already crushed your goals.<\/p>\n

There\u2019s only one problem: You have to figure out a cold email subject line compelling enough to get people to open your email in the first place.<\/p>\n

You\u2019re not only competing with other sales reps in their inbox, but hundreds of other emails from their co-workers, their clients, advertisements, and junk email, all vying for their attention too.<\/p>\n

That means you have to find a way to stand out. Standing out from the masses is an all-too-common problem these days, but it can be solved. Here are seven best practices to make sure your email subject line doesn\u2019t hold you back from hitting your goals.<\/p>\n

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Table of Contents<\/h2>\n
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  1. \n
      \n
    1. Personalized Subject Lines<\/a><\/li>\n
    2. Short Subject Lines<\/a><\/li>\n
    3. Casual Subject Lines<\/a><\/li>\n
    4. Don’t Overlook the Snippet<\/a><\/li>\n
    5. Connect the Dots<\/a><\/li>\n
    6. Increase Relevance Through Segmentation<\/a><\/li>\n
    7. Don\u2019t Be Afraid to Experiment<\/a><\/li>\n
    8. Show You\u2019re Genuine<\/a><\/li>\n
    9. Make an Effort to Be Useful<\/a><\/li>\n
    10. Humorous Subject Lines<\/a><\/li>\n
    11. Opinionated Subject Lines<\/a><\/li>\n
    12. Subject lines with Urgency<\/a><\/li>\n
    13. Personalize at scale<\/a><\/li>\n<\/ol>\n

      1. Personalized Subject Lines\"\"<\/h2>\n

      Your email should be personalized – and your subject line should be no different. Give the recipient a summary of what the email contains and call them out by name.<\/p>\n

      Why It Works:<\/strong> Personalization in emails is now a necessity – and according to Yes Lifecycle Marketing, personalizing your email subject<\/a> can boost open rates by up to 50%<\/a>.<\/p>\n

      Using the prospect\u2019s name or company name in the subject line is personalization 101 and makes it naturally more eye-catching. Our brains are preprogrammed to look and listen for our name, so why not use that to your advantage?<\/p>\n

      Mixing in a little personalization can also keep the email from coming off as spammy, salesy, or too generic to warrant opening.<\/p>\n

      If you don\u2019t know much about the prospect, then a little Google search can net you a LinkedIn profile where you can see recent promotions, endorsements, or even company changes.<\/p>\n

      Or try looking for company press releases, relevant blog posts on their website, or company news you can use to start a conversation.<\/p>\n

      In Action:<\/strong><\/p>\n