{"id":1465,"date":"2019-03-09T10:24:05","date_gmt":"2019-03-09T16:24:05","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=1465"},"modified":"2020-12-04T15:40:13","modified_gmt":"2020-12-04T21:40:13","slug":"sales-follow-up-email-templates","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/sales-follow-up-email-templates\/","title":{"rendered":"14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign"},"content":{"rendered":"<p>An all-too-common mistake when sending <a href=\"http:\/\/kmbrian.com\/blog\/sales-email-templates\/\">sales emails<\/a> (or any kind of outreach email) is to overlook the follow-up. All the emphasis gets put on sending a great initial email, while the follow-ups become little more than a box-ticking exercise.<\/p>\n<p>That\u2019s a huge oversight, since research has shown time and again that <a href=\"http:\/\/kmbrian.com\/blog\/follow-up-email-strategy\/\">most sales result from a follow-up<\/a>.<\/p>\n<p>So why then are sales reps still:<\/p>\n<ul>\n<li>Sending <a href=\"http:\/\/salesfolk.com\/blog\/why-vague-follow-up-emails-dont-work\/\">bad emails<\/a>?<\/li>\n<li>Timing their emails poorly (for instance, waiting too long to send a follow-up, not waiting long enough, or being too persistent and sending too many emails?<\/li>\n<li>Just not bothering to follow up at all?<\/li>\n<\/ul>\n<p>If you\u2019re guilty of any of these, you won\u2019t be generating as many leads or closing as many sales as you could be \u2013 guaranteed.<\/p>\n<p>While I\u2019m not going to talk about timing today (if you\u2019d like, you can learn more about that in our <a href=\"http:\/\/kmbrian.com\/masterclass\/follow-up-email\/\">cold email masterclass<\/a>), what you will get from this article is a number of templates that should make following up easier, while also helping you send better emails.<\/p>\n<h2>Templates for Follow-up Sales Emails<\/h2>\n<p>Below are 14 templates for follow-up sales emails from my own archives and that I\u2019ve picked up from various other websites. This means others have and may well be using them in their own follow-ups. Unless you want to risk clogging up prospects\u2019 inboxes with duplicate emails, you should use these as inspiration \u2013 not gospel.<\/p>\n<p>Before you send your first round of follow-up, take a few minutes to personalize and make your chosen template your own.<\/p>\n<ol>\n<li><a href=\"#short\">Keep it Short and Sweet<\/a><\/li>\n<li><a href=\"#task\">Make replying a one-stroke task for recipients<\/a><\/li>\n<li><a href=\"#honest\">Be brutally honest<\/a><\/li>\n<li><a href=\"#interest\">Acknowledge their interest<\/a><\/li>\n<li><a href=\"#belief\">Show absolute belief in your product\u2019s fit for the prospect<\/a><\/li>\n<li><a href=\"#follow\">Follow up from a sales call<\/a><\/li>\n<li><a href=\"#value\">Add value<\/a><\/li>\n<li><a href=\"#walk\">Walk away gracefully<\/a><\/li>\n<\/ol>\n<div id=\"om-bmhnjmijzgmcyzucvj1x-holder\"><\/div>\n<h3 id=\"short\">1. Keep it short and sweet<img data-attachment-id=\"2240\" data-permalink=\"http:\/\/kmbrian.com\/blog\/sales-follow-up-email-templates\/01-keep-it-short-and-sweet\/\" data-orig-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/04\/01-Keep-it-short-and-sweet.jpg?fit=220%2C221&amp;ssl=1\" data-orig-size=\"220,221\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"01-Keep it short and sweet\" data-image-description=\"\" data-medium-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/04\/01-Keep-it-short-and-sweet.jpg?fit=220%2C221&amp;ssl=1\" data-large-file=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/04\/01-Keep-it-short-and-sweet.jpg?fit=220%2C221&amp;ssl=1\" loading=\"lazy\" class=\"alignright wp-image-2240\" src=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/04\/01-Keep-it-short-and-sweet.jpg?resize=198%2C199&#038;ssl=1\" alt=\"\" width=\"198\" height=\"199\" srcset=\"http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/04\/01-Keep-it-short-and-sweet.jpg?w=220&amp;ssl=1 220w, http:\/\/i1.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/04\/01-Keep-it-short-and-sweet.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 198px) 100vw, 198px\" data-recalc-dims=\"1\" \/><\/h3>\n<p>All sales emails should be short, but follow-ups should be even shorter. However, this doesn\u2019t mean you have to do away with all the pleasantries. You can be polite, friendly, and (most importantly) human, while keeping things concise \u2013 as this template goes to show.<\/p>\n<p><strong>Example #1: Get permission to reach out later<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4679 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4679 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4679 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4679:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4679\">\t<div class=\"ms-email-template-toolbar-4679\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4679\"><p>Hey {{Name}},<br>\r\n<br>\r\nI\u2019m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month.<br>\r\n<br>\r\nWould it be okay for me to reach out next week to share those ideas with you?<\/p><\/div>\t<a class=\"ms-email-template-download-4679\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p><strong>Example #2: Give a quick compliment and add value<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4680 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4680 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4680 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4680:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4680\">\t<div class=\"ms-email-template-toolbar-4680\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4680\"><p>Hey {{Name}},<br>\r\n<br>\r\nI saw on Twitter you\u2019ve been sharing some awesome posts on conversion rate optimization.<br>\r\n<br>\r\nRecently I spotted these two super helpful posts and just wanted to share them with you:<p>\r\n{{Link 1}}<br>\r\n{{Link 2}}<p>\r\nWould also be happy to share a little about our conversion rates at Sumo if you\u2019re up for it?<br>\r\n<br>\r\nCheers<\/p><\/div>\t<a class=\"ms-email-template-download-4680\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from <a href=\"http:\/\/twitter.com\/sbestor15?lang=en\">Sean Bestor<\/a> at <a href=\"http:\/\/sumo.com\/stories\/cold-email-templates\">Sumo<\/a><\/p>\n<p>The second example here gives <a href=\"http:\/\/kmbrian.com\/blog\/build-list-prospects-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">a relevant and innocent explanation<\/a> of why you\u2019re reaching out, while also throwing in an easy compliment. After that, it\u2019s a quick win of sharing other content that might interest them or their followers. Instead of following-up for the sake of following up this email attempts to pivot the conversation and provide value.<\/p>\n<p>Finally, that sign off is a simple request that can be answered with a yes or a no. A simple formula like this works because it doesn\u2019t take much time to skim, provides immediate value, and comes off as conversational, instead of salesy.<\/p>\n<h3 id=\"task\">2. Make replying a one-stroke task for recipients<\/h3>\n<p>You\u2019ve probably seen something to this effect before \u2013 or I\u2019d guess that you have, since this type of email pops up in my inbox pretty often. However, that\u2019s not to say you shouldn\u2019t use it yourself. This format is popular because it works. And it works because it makes it incredibly easy for prospects to reply. Just bear in mind that if you use it, you\u2019ll need to pay extra-close attention to how much you adapt it.<\/p>\n<p><strong>Example #1: Hit me back with a number<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4684 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4684 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4684 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4684:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4684\">\t<div class=\"ms-email-template-toolbar-4684\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4684\"><p>Hi {{Name}},<br>\r\n<br>\r\nI see you\u2019re too busy to reply at the moment. Could you please just hit me back with a number 1-2-3 that best describes your response?<p>\r\n1. Please leave me alone!<br>\r\n2. Too busy, email me again in a month, please.<br>\r\n3. I\u2019ll write you back in a week.<br><\/div>\t<a class=\"ms-email-template-download-4684\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Template from: <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"http:\/\/twitter.com\/piotrzaniewicz?\">Piotr Zaniewicz<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> at\u00a0<\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"http:\/\/righthello.com\/follow-up-email-template\/\">Right Hello<\/a><\/p>\n<p><strong>Example #2: I\u2019m emailing again because\u2026<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4686 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4686 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4686 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4686:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4686\">\t<div class=\"ms-email-template-toolbar-4686\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4686\"><p>Hi {{Name}},<br>\r\n<br>\r\nI constantly review business relationships in my CRM. Typically if I don\u2019t hear back from someone for 30 days, it means they\u2019re either really busy or just not interested.<br>\r\n<br>\r\nIf you\u2019re not interested, please let me know and I\u2019ll promptly close your tab in our CRM to never bother you with {{company}} sales emails again.<p>\r\n\r\n1 \u2013 \u201cSorry, I was really swamped but I\u2019m still interested\u2026\u201d<br>\r\n0 \u2013 \u201cPlease close my tab, I\u2019m not interested\u2026\"<\/p><\/div>\t<a class=\"ms-email-template-download-4686\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from <a href=\"http:\/\/twitter.com\/piotrzaniewicz\">Piotr Zaniewicz<\/a> at <a href=\"http:\/\/righthello.com\/follow-up-email-template\/\">Right Hello<\/a>.<\/p>\n<p>Example #2 is refreshing because it shows complete transparency into the salesperson&#8217;s process: they use a CRM and, after so many days, circle back to gauge interest. The email also sets expectations and gives recipients an easy out with the promise of not bothering them anymore &#8211; all with a simple keystroke of 1 or 0. Truly a win-win for both parties here.<\/p>\n<h3 id=\"honest\">3. Be brutally honest<\/h3>\n<p>Few people look forward to cold contact from a sales rep, but we accept it as part of our professional lives. This template recognizes that, and it works, thanks to its simple, brutal honesty.<\/p>\n<p><strong>Example #1: Am I bugging you yet?<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4687 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4687 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4687 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4687:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4687\">\t<div class=\"ms-email-template-toolbar-4687\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4687\"><p>Hi {{Name}},<br>\r\n<br>\r\nI hate pushy salespeople, at the same time I\u2019d hate to think I gave up on trying to help you when all you needed was one piece of helpful information I\u2019d forgotten.<\/p><\/div>\t<a class=\"ms-email-template-download-4687\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from: <a href=\"http:\/\/in.linkedin.com\/in\/dhruvikigai\">Dhruv Patel<\/a>\u00a0at\u00a0<a href=\"http:\/\/www.saleshandy.com\/blog\/sales-follow-up-emails-templates\/\">SalesHandy<\/a><\/p>\n<h3 id=\"interest\">4. Acknowledge their interest<img data-attachment-id=\"2241\" data-permalink=\"http:\/\/kmbrian.com\/blog\/sales-follow-up-email-templates\/04-acknowledge-their-interest\/\" data-orig-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/04-Acknowledge-their-interest.jpg?fit=361%2C231&amp;ssl=1\" data-orig-size=\"361,231\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"04-Acknowledge their interest\" data-image-description=\"\" data-medium-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/04-Acknowledge-their-interest.jpg?fit=300%2C192&amp;ssl=1\" data-large-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/04-Acknowledge-their-interest.jpg?fit=361%2C231&amp;ssl=1\" loading=\"lazy\" class=\"alignright wp-image-2241\" src=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/04-Acknowledge-their-interest.jpg?resize=266%2C170&#038;ssl=1\" alt=\"\" width=\"266\" height=\"170\" srcset=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/04-Acknowledge-their-interest.jpg?w=361&amp;ssl=1 361w, http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/04-Acknowledge-their-interest.jpg?resize=300%2C192&amp;ssl=1 300w\" sizes=\"(max-width: 266px) 100vw, 266px\" data-recalc-dims=\"1\" \/><\/h3>\n<p>Prospects know you\u2019re tracking your emails. You know that they know you\u2019re tracking your emails. So why pretend that you\u2019re not? Templates that acknowledge their interest can work because they compel prospects to own up to the fact that they\u2019ve shown interest by opening your email.<\/p>\n<p><strong>Example #1: I see you opened my email<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4688 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4688 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4688 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4688:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4688\">\t<div class=\"ms-email-template-toolbar-4688\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4688\"><p>Hi {{name}},<br>\r\n<br>\r\nI noticed that you opened the email that I sent you on Friday and checked out our site {{your URL}}. But, I never heard back from you.<br>\r\n<br>\r\nI was simply wondering if these actions mean you\u2019re interested in learning more about {{your business name}} and how we can provide value to your online businesses similar to yours at {{name of the business}}.<br>\r\n<br>\r\nAs someone who is constantly reaching out to numerous prospects up and down {{your location}}, I wanted to follow up today to see if you have any questions about {{your business name}} or any of our products. I think you\u2019re the perfect person to discuss {{your business name}} with.<br>\r\n<br>\r\nDo you have 10 minutes for a brief phone call next week?<\/p><\/div>\t<a class=\"ms-email-template-download-4688\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from:\u00a0<a href=\"http:\/\/in.linkedin.com\/in\/dhruvikigai\">Dhruv Patel<\/a>\u00a0at\u00a0<a href=\"http:\/\/www.saleshandy.com\/blog\/sales-follow-up-emails-templates\/\">SalesHandy<\/a><\/p>\n<p><strong>Example #2: I see you\u2019re interested in X, would you like to chat about it?<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4689 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4689 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4689 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4689:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4689\">\t<div class=\"ms-email-template-toolbar-4689\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4689\"><p>Hi {{Name}},<br>\r\n<br>\r\nI noticed that a few people from your team were looking at our {{Specific name of product\/page}} page this week, which is about\/covers\/details {{Describe the page and the function of the product}}.<br>\r\n<br>\r\nDo you have 5-10 minutes to discuss what solutions you and your team are exploring? If so, how does your calendar look this week?<\/p><\/div>\t<a class=\"ms-email-template-download-4689\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from <a href=\"http:\/\/www.linkedin.com\/in\/alicolwell\/\">Ali Colwell<\/a> at <a href=\"http:\/\/blog.salesflare.com\/close-deals-follow-up-email-templates\">Salesflare<\/a><\/p>\n<p>The second example\u2019s content revolves around a trigger. If you\u2019re using software like <a href=\"http:\/\/kmbrian.com\/\">Mailshake<\/a>, you can track things like email opens and clicks to links provided in the email. Since they clicked something, you know they were at least somewhat interested, so this follow-up email is perfect for starting that conversation.<\/p>\n<p>It\u2019s a versatile template, because it could be adapted to downloading whitepapers or opt-in campaigns before the clear and concise call-to-action brings it home.<\/p>\n<h3 id=\"belief\">5. Show absolute belief in your product\u2019s fit for the prospect<\/h3>\n<p><strong>Example #1: Putting your business at risk<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4691 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4691 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4691 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4691:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4691\">\t<div class=\"ms-email-template-toolbar-4691\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4691\"><p>Hey {{Name}},<br>\r\n<br>\r\nI understand your position, but I wouldn\u2019t follow up with you if I didn\u2019t strongly think that {{your company}} can help {{prospect company}} solve {{challenge}} by {{product benefit #1}] and {{product benefit #2}}.<br>\r\n<br>\r\nLet me know if you want me to jump on a call so I can walk you through what we do.<\/p><\/div>\t<a class=\"ms-email-template-download-4691\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from: <a href=\"http:\/\/blog.klenty.com\/how-to-write-a-follow-up-email\/\">Klenty<\/a><\/p>\n<p>I\u2019ve modified this template slightly from the original source to work as a follow-up email after you\u2019ve been rejected. Now, it demonstrates your absolute confidence in your product or service, while simultaneously reinforcing how recipients will benefit.<\/p>\n<h3 id=\"follow\">6. Follow up from a sales call<\/h3>\n<p>Following up from a sales call is a must. You don\u2019t have to be formal. Showing gratitude and giving a little extra detail can be enough. The email below does exactly that. The template expresses appreciation for the meeting, then jumps right into delivering on a promise to share extra resources. It comes off as purely transactional and far from salesy &#8211; even though it\u2019s still essentially a sales message.<\/p>\n<p><strong>Example #1: Here\u2019s all the goodies from our call<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4692 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4692 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4692 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4692:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4692\">\t<div class=\"ms-email-template-toolbar-4692\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4692\"><p>Hey {{Name}},<br>\r\n<br>\r\nIt was great meeting this afternoon.<br>\r\n<br>\r\n1.) Here\u2019s a handy Business One Pager you can print and send to anyone in the department.<br>\r\n2.) I\u2019ve attached the full slide deck in a PowerPoint to this email.<br>\r\n3.) I\u2019ve also attached the full custom SEO report on your website. Feel free to share this around the team.<\/p><\/div>\t<a class=\"ms-email-template-download-4692\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from <a href=\"http:\/\/twitter.com\/nevmed?lang=en\">Neville Medhora<\/a> at <a href=\"http:\/\/kopywritingkourse.com\/follow-up-email-template\/\">Kopywriting Kourse<\/a><\/p>\n<p><strong>Example #2: I learned so much from our meeting<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4694 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4694 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4694 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4694:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4694\">\t<div class=\"ms-email-template-toolbar-4694\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4694\"><p>Hi {{Name}},<br>\r\n<br>\r\nGreat chatting with you earlier and learning more about you and your role at {{company}}.<br>\r\n<br>\r\nI now understand the issues you\u2019re encountering with {{a pain point discussed in the meeting}} and how it can make it harder to {{whatever the pain point prevents them from doing}}.<br>\r\n<br>\r\nAs discussed, I\u2019ve attached some more information about our solution and how we can help you with {{pain point}} and solve {{specific business issue}}.<br>\r\n<br>\r\nPlease do let me know if you have any questions and I\u2019d be happy to chat again. If not, I look forward to talking again on {{predetermined meeting day\/time}}.<\/p><\/div>\t<a class=\"ms-email-template-download-4694\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from <a href=\"http:\/\/www.linkedin.com\/in\/alicolwell\/\">Ali Colwell<\/a> at <a href=\"http:\/\/blog.salesflare.com\/close-deals-follow-up-email-templates\">Salesflare<\/a><\/p>\n<p>Example #2 starts strong with polite introduction that shows gratitude. From there, it gracefully acknowledges the pain points the recipient is facing, proving that you were really listening. There\u2019s also a bonus line where you can include more reasons your solution is a perfect fit, before wrapping up with an invitation to continue the conversation. If you don\u2019t yet have another meeting scheduled, modify this template to include a call-to-action inviting them to one.<\/p>\n<h3 id=\"value\">7. Add value<img data-attachment-id=\"2242\" data-permalink=\"http:\/\/kmbrian.com\/blog\/sales-follow-up-email-templates\/07-add-value\/\" data-orig-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/07-Add-value.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"07-Add value\" data-image-description=\"\" data-medium-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/07-Add-value.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/07-Add-value.jpg?fit=350%2C350&amp;ssl=1\" loading=\"lazy\" class=\"alignright wp-image-2242\" src=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/07-Add-value.jpg?resize=253%2C253&#038;ssl=1\" alt=\"\" width=\"253\" height=\"253\" srcset=\"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/07-Add-value.jpg?w=350&amp;ssl=1 350w, http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/07-Add-value.jpg?resize=150%2C150&amp;ssl=1 150w, http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/07-Add-value.jpg?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 253px) 100vw, 253px\" data-recalc-dims=\"1\" \/><\/h3>\n<p>Sharing wisdom, <a href=\"http:\/\/kmbrian.com\/blog\/social-proof-podcast\/\">social proof<\/a>, statistics, or any other kind of relevant content is <em>always<\/em> a great practice to deploy in sales. From your first interaction, you want to come off as a trusted advisor &#8211; not just a salesperson waiting to close a deal. The email below does just that gracefully in a short and concise format.<\/p>\n<p><strong>Example #1: Sharing a quick tip<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4695 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4695 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4695 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4695:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4695\">\t<div class=\"ms-email-template-toolbar-4695\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4695\"><p>Hi {{name}},<br>\r\n<br>\r\nYou likely deal with {{business pain}}, so I thought I\u2019d share a quick tip many of my clients have found helpful: {{1-2 sentence actionable piece of advice}}.<br>\r\n<br>\r\nI have a few more ideas around {{improving X}}. Let me know if you\u2019re interested in hearing them.<\/p><\/div>\t<a class=\"ms-email-template-download-4695\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from: <a href=\"http:\/\/twitter.com\/ajavuu\">Aja Frost<\/a>\u00a0at\u00a0<a href=\"http:\/\/blog.hubspot.com\/sales\/follow-up-sales-email-templates-instead-checking-in\">HubSpot<\/a><\/p>\n<p><strong>Example #2: Provide value after a meeting<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4696 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4696 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4696 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4696:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4696\">\t<div class=\"ms-email-template-toolbar-4696\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4696\"><p>Hey {{Name}},<br>\r\n<br>\r\nYou mentioned you love trying new foods. Saw this group organizing food tours around New York. Here\u2019s one where they take you to a few ethnic restaurants: Original Multicultural Bar Hopping Tour<br>\r\n<br>\r\nSounds like your taste buds will be pleased!<br>\r\n<br>\r\nHow\u2019s the project coming along btw?<\/p><\/div>\t<a class=\"ms-email-template-download-4696\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from\u00a0<a href=\"http:\/\/artofemails.com\/sales-follow-up\">Art Of Emails<\/a>.<\/p>\n<p>Email #2 continues the conversation from the meeting, while also adding a personal touch of value (customize it to any hobbies your recipient has shared with you). Doing so keeps the follow-up short and ends the conversation on a casual, non-intrusive CTA.<\/p>\n<h3 id=\"walk\">8. Walk away gracefully<\/h3>\n<p>Sometimes you\u2019ve hit the end of the road with a prospect, and it doesn\u2019t make sense to keep wasting efforts on them. Rather than just simply giving up, it\u2019s worth throwing a \u201cHail Mary\u201d email out there to see if it\u2019s enough to wake them up.<\/p>\n<p><strong>Example #1: Is it time to part ways?<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4698 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4698 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4698 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4698:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4698\">\t<div class=\"ms-email-template-toolbar-4698\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4698\"><p>Hey {{Name}},<br>\r\n<br>\r\nI\u2019m writing to follow up on my email and voicemail. Are you still interested in our services?<br>\r\n<br>\r\nIf you still are, what do you recommend as next steps? If not, do I have permission to close your file?<\/p><\/div>\t<a class=\"ms-email-template-download-4698\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from <a href=\"http:\/\/twitter.com\/nayiaki?lang=en\">Naya Tsoukala<\/a> at <a href=\"http:\/\/gmelius.com\/email-sales-followup\">Gmelius<\/a><\/p>\n<p><strong>Example #2: Perhaps the timing just isn\u2019t right<\/strong><\/p>\n<style type=\"text\/css\">\t.ms-email-template-toolbar-4699 { border: solid 1px #d9d9d9; padding-top: 10px; }\t.ms-email-template-content-4699 { border-left: solid 1px #d9d9d9; border-right: solid 1px #d9d9d9; border-bottom: solid 1px #d9d9d9; padding: 25px 25px 0 25px; }\t.ms-email-template-download-4699 { margin: 15px 0 30px 0; padding: 15px 20px 15px 20px; background-color: #ff4081; color: #ffffff; border-radius: 3px; font-family: \"Roboto\", \"Helvetica\", \"Arial\", sans-serif; font-size: 14px; letter-spacing: 1.4px; text-transform: uppercase; }\t.ms-email-template-download-4699:hover { color: #ffffff; opacity: 0.6; }<\/style><div class=\"ms-email-template-wrap-4699\">\t<div class=\"ms-email-template-toolbar-4699\">\t\t<img src=\"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/plugins\/mailshake\/assets\/images\/email-template-toolbar.png?w=700&#038;ssl=1\" alt=\"Toolbar\" border=\"0\" data-recalc-dims=\"1\" \/>\t<\/div>\t<div class=\"ms-email-template-content-4699\"><p>{{Name}},<br>\r\n<br>\r\nI wanted to reach out to you one last time regarding {{value proposition}}.<br>\r\n<br>\r\nIf I don\u2019t hear back from you, I\u2019ll assume that the timing isn\u2019t right and I won\u2019t contact you again.<br>\r\n<br>\r\nIf I can be of assistance, you can always reply to the message and I\u2019ll be more than happy to help you.<br>\r\n<br>\r\nGoodbye for now.<\/p><\/div>\t<a class=\"ms-email-template-download-4699\" href=\"http:\/\/app.monstercampaigns.com\/c\/vk4dnslvmqwdwxqfp5se\/\">Download this template<\/a><\/div>\n<p>Template from <a href=\"http:\/\/blog.klenty.com\/sales-follow-up-email-templates\/\">Klenty<\/a><\/p>\n<p>The second example is a little softer and shows empathy that they might be too busy (or that the relationship isn\u2019t a great fit anymore). It gives respect and reiterates that you won\u2019t reach out anymore. A last ditch effort closes the email requesting to connect if they\u2019re still interested or will be in the future.<\/p>\n<p>There\u2019s no rule that says the focus of a follow-up email should be the fact that you\u2019re following up. The template above doesn\u2019t do that, and instead tries to tempt a response out of the prospect by adding value in the form of a piece of advice the rep thinks they\u2019ll find useful. Swap that advice for a link to a resource, and you\u2019ll achieve the same effect.<\/p>\n<h2 id=\"automate\">Automate Your Follow-Up Sequence<\/h2>\n<p>If you&#8217;re reaching out to hundreds of prospects every week, it&#8217;s impossible to manually stay on top of following up with all of them.<\/p>\n<p>That&#8217;s why a <a href=\"http:\/\/kmbrian.com\/blog\/sales-engagement\/\">sales engagement<\/a> tool like <a href=\"http:\/\/kmbrian.com\/\">Mailshake<\/a> is essential to creating an effective, scalable follow-up <a href=\"http:\/\/kmbrian.com\/blog\/email-sequence-driving-leads\/\">email sequence<\/a>.<\/p>\n<p>With Mailshake, you can personalize your emails in bulk with powerful <a href=\"http:\/\/kmbrian.com\/mailmerge\/\">mail merge features<\/a>, schedule <a href=\"http:\/\/kmbrian.com\/followup\/\">follow-up emails<\/a> that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with <a href=\"http:\/\/kmbrian.com\/lead-catcher\/\">Lead Catcher<\/a>.<\/p>\n<p>You can also set the amount of time between follow-ups (5 days between the first and second email, 7 days between the second and third, etc.), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays).<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/ug3EwoMeCPk\" width=\"560\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Optimize your copy and overall <a href=\"http:\/\/kmbrian.com\/blog\/brilliant-outreach-strategies\/\">outreach strategy<\/a> by <a href=\"http:\/\/www.youtube.com\/watch?v=tBPsFH7571Q\">AB testing<\/a> different subject lines, body copy, and full campaign sequences. And with native integrations to your CRM, and <a href=\"http:\/\/kmbrian.com\/blog\/mailshake-zapier-integrations\/\">third party integrations<\/a> to hundreds of software tools via Zapier, you can <a href=\"http:\/\/kmbrian.com\/blog\/automate-list-building\/\">automate your outreach<\/a> even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo.<\/p>\n<p>If social media and phone are a part of your outreach cadence (keep reading to find out why you should be), you can include those touchpoints in your outreach cadences as well with <a href=\"http:\/\/kmbrian.com\/sales\/\">Mailshake Sales Engagement<\/a>.<\/p>\n<p>Bottom line: following up is absolutely essential to an <a href=\"http:\/\/kmbrian.com\/blog\/email-outreach-tactics\/\">effective outreach<\/a> strategy, but there&#8217;s no reason why you can&#8217;t automate it.<\/p>\n<h2 id=\"use\">How to Use Templates Effectively<\/h2>\n<p>Templates are great. They can inspire you to create email copy that engages your prospects and persuades them to take action \u2013 and they can help you speed up your results at the same time.<\/p>\n<p>But they\u2019re no silver bullet.<\/p>\n<p>Copypasta <em>never<\/em> works. No sales rep should expect to simply paste a template into a blank email, swap in their prospect\u2019s name, hit \u201csend,\u201d and expect to see results. Buyers are savvy; they can tell when they\u2019re being hit with a template rather than a genuine, <a href=\"http:\/\/kmbrian.com\/masterclass\/email-personalization\/\">personalized email<\/a> \u2013 and they\u2019re unlikely to be impressed.<\/p>\n<p>So how should you use templates? Which emails are they best suited for use in? And what degree of editing do they require for best results?<\/p>\n<p>Rex Bibertson shared a few tips with me in a recent video call. I\u2019ve summarized some of the key takeaways below, but watch the video below and check out the <a href=\"http:\/\/kmbrian.com\/blog\/customize-cold-email-templates\/\">full article<\/a> if you want to learn more.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"http:\/\/www.youtube.com\/embed\/WLdPdvihXyM\" width=\"560\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>Templates are best used for repeatable messages.<\/strong><\/p>\n<p>Rex most commonly uses templates for highly repeatable messages \u2013 things like meeting follow-ups. Same goal, same information. But what about more complex scenarios, like cold outreach? Should you ditch the templates altogether? Absolutely not; but using them requires a little more effort on your part.<\/p>\n<p><strong>What works for one business won\u2019t necessarily work for you<\/strong>.<\/p>\n<p>Don\u2019t take those articles saying, \u201cThis Email Template Drove $1M in Net New Sales in Three Months\u201d at face value. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors.<\/p>\n<p><strong>Use templates as creative inspiration<\/strong>.<\/p>\n<p>Chances are you receive plenty of cold emails yourself. Or you might have seen some great examples posted on LinkedIn. Again, don\u2019t just rip them off. But you should <em>absolutely <\/em>use them as creative inspiration. Much like the countless meme formats on Twitter, there\u2019s nothing wrong with taking a winning format and iterating on it.<\/p>\n<p><strong>Ask yourself: Does it make sense to leverage an offer template?<\/strong><\/p>\n<p>Some of the most effective emails involve special offers \u2013 things like free trials and big discounts. The offer is the <em>reason <\/em>that these messages are successful. So there\u2019s little point in sending a similar email but with a much less compelling offer. It just won\u2019t work.<\/p>\n<p><strong>When personalizing, do your research in batches.<\/strong><\/p>\n<p>Rex spends two hours at a time on LinkedIn picking out key facts about his prospects. Using those facts, he\u2019ll craft a single sentence for each prospect that can be slotted straight into a template email. In that time, he can usually do enough research to <a href=\"http:\/\/kmbrian.com\/masterclass\/email-personalization\/\">personalize emails<\/a> to 100 different prospects.<\/p>\n<p><strong>Personalize by category, rather than one-to-one.<\/strong><\/p>\n<p>Another great tip for adding personalization at scale: add personalized elements based on a type of prospect, rather than an individual. For instance, CEOs of SaaS startups generating up to $500,000 in revenue will likely have similar experiences and pain points. Figure out what your product can do for that category of customer, and reference it in your emails.<\/p>\n<p><strong>Been given advice on email length? Ignore it!<\/strong><\/p>\n<p>Rex doesn\u2019t believe there\u2019s any \u201cperfect\u201d email length. Sure, you\u2019ll almost always want to keep it as brief as possible, but that doesn\u2019t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). Short on its own isn\u2019t good enough; there needs to be a compelling hook \u2013 a reason for your prospect to respond \u2013 as well.<\/p>\n<h2>Conclusion<\/h2>\n<p>Remember, the important thing is that you follow up. While it can seem logical to assume that if someone hasn\u2019t replied to your first email, they\u2019re not interested, that\u2019s not necessarily the case. Very few prospects say \u201cyes\u201d the first time around, but <a href=\"http:\/\/kmbrian.com\/blog\/follow-up-email-strategy\/\">research from Iko System<\/a> shows that they may very well respond to the fourth (13%) \u2013 or even the sixth (27%) \u2013 email in the sequence.<\/p>\n<p>Don\u2019t give up before you give your prospects all the chances necessary to get to yes. Create your own follow-up templates using these 14 as starting points, and test them as you continue to refine your cold email campaigns.<\/p>\n<div id=\"om-bmhnjmijzgmcyzucvj1x-holder\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An all-too-common mistake when sending sales emails (or any kind of outreach email) is to overlook the follow-up. All the emphasis gets put on sending a great initial email, while the follow-ups become little more than a box-ticking exercise. That\u2019s a huge oversight, since research has shown time and again that most sales result from &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3,10],"tags":[],"jetpack_featured_media_url":"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2019\/03\/Sales-Follow-up-Email-Templates.jpg?fit=1138%2C494&ssl=1","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - http:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>14 Sales Follow-up Email Templates to Steal for Your Next Cold Email<\/title>\r\n<meta name=\"description\" content=\"Research has shown time and again that most sales result from a follow-up. Follow these 14 templates to make sure you get yours right.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/kmbrian.com\/blog\/sales-follow-up-email-templates\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"14 Sales Follow-up Email Templates to Steal for Your Next Cold Email\" \/>\r\n<meta property=\"og:description\" content=\"Research has shown time and again that most sales result from a follow-up. 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You send out one of the greatest, most brilliant emails you\u2019ve ever written to someone you\u2019re sure is the perfect, ideal client for you\u2026only to get no response. \u201cWhat could have gone wrong with this campaign?\u201d you wonder, as you watch your email dashboard stats flatline.\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"Writing emails","src":"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2017\/05\/writing-notes-idea-conference.jpg?fit=1200%2C709&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4567,"url":"http:\/\/kmbrian.com\/blog\/cold-email-pocket-guide\/","url_meta":{"origin":1465,"position":1},"title":"The Pocket Guide to Cold Email Outreach","date":"05\/21\/2020","format":false,"excerpt":"Our team at Mailshake has helped thousands of customers send millions of cold emails. We've also written extensively on the subject. We took all of our first-hand experience and distilled what we've learned down to fewer than 600 words. Still have some questions? Scroll down for sources that dive deeper\u2026","rel":"","context":"In &quot;sales&quot;","img":{"alt_text":"","src":"http:\/\/i2.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-21-at-12.52.51-PM.png?fit=1200%2C520&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":930,"url":"http:\/\/kmbrian.com\/blog\/follow-up-email-strategy\/","url_meta":{"origin":1465,"position":2},"title":"How to Write a Follow-up Email After No Response","date":"06\/04\/2020","format":false,"excerpt":"If the thought of writing a follow-up email makes you feel a little uncomfortable, you\u2019re not alone. Our instincts tell us that if someone hasn\u2019t replied to our first email, they\u2019re not interested, and that they\u2019re not going to like it if we bother them again. Unfortunately in this case,\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2018\/01\/header-follow-up-email-1.jpg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4451,"url":"http:\/\/kmbrian.com\/blog\/cold-email\/","url_meta":{"origin":1465,"position":3},"title":"Cold Email Strategy: Everything You Need to Know","date":"04\/20\/2020","format":false,"excerpt":"There is a lot out there on how to send cold emails that convert. But through all the templates, examples, best practices, and anecdotes, there are really only about 10 things you have to get right: Set a goal to move the prospect to the next phase, whatever that is\u2026","rel":"","context":"In &quot;cold email&quot;","img":{"alt_text":"","src":"http:\/\/i0.wp.com\/kmbrian.com\/blog\/wp-content\/uploads\/2020\/04\/Cold-Email-Strategy.jpeg?fit=1138%2C493&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1264,"url":"http:\/\/kmbrian.com\/blog\/cold-email-hacks\/","url_meta":{"origin":1465,"position":4},"title":"5 Clever Hacks That'll Increase Response Rates to Your Cold Email Campaigns","date":"04\/25\/2018","format":false,"excerpt":"When you\u2019re gearing up to launch a cold email campaign, it doesn\u2019t matter whether your goal is to land a guest post, book a meeting with a prospect, or sell your product\u2014one even more important objective stands tall above all else. Actually getting a response to your cold emails. 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