{"id":1352,"date":"2019-01-01T08:30:55","date_gmt":"2019-01-01T14:30:55","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=1352"},"modified":"2020-12-04T18:43:47","modified_gmt":"2020-12-05T00:43:47","slug":"step-step-process-link-building-2018","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/step-step-process-link-building-2018\/","title":{"rendered":"The Step-By-Step Process For Link Building in 2019 (Hint: It\u2019s All About Relationships)"},"content":{"rendered":"

In my experience, there is no consistently effective and scalable way to promote content or earn white-hat links that doesn\u2019t rely heavily on email outreach<\/a>.<\/p>\n

The reason for this is threefold:<\/p>\n

    \n
  1. Content promotion inherently relies on tapping other people\u2019s audiences, whether it\u2019s their email list, social following, or online community.<\/li>\n
  2. You can only access other people\u2019s audiences with their permission, which requires building a relationship with them<\/li>\n
  3. The easiest, most scalable<\/a>, and most preferred way to start conversations that turn into relationships is email<\/li>\n<\/ol>\n

    With that in mind, it stands to reason that if you\u2019re a content marketer, it pays to get really, really good at cold email outreach.<\/p>\n

    In this article, I\u2019ll show you the process I use to:\"\"<\/p>\n