{"id":1160,"date":"2018-04-04T09:12:50","date_gmt":"2018-04-04T14:12:50","guid":{"rendered":"http:\/\/blog.kmbrian.com\/?p=1160"},"modified":"2020-12-04T19:01:23","modified_gmt":"2020-12-05T01:01:23","slug":"use-surveys-webinar-attendees","status":"publish","type":"post","link":"http:\/\/kmbrian.com\/blog\/use-surveys-webinar-attendees\/","title":{"rendered":"How to Use Surveys to Drive Webinar Attendees"},"content":{"rendered":"

There are many reasons a business might leverage an outreach campaign, and a tool like Mailshake to execute it.<\/p>\n

Most Mailshake customers use the tool for promoting content, building connections, and, of course, generating business leads. But we recently learned of a user who utilizes the tool for something a little more unusual: driving webinar attendees via pre-surveys.<\/p>\n

<\/p>\n

Let me introduce Jeremiah Desmarais<\/a>.<\/p>\n

\"Jeremiah<\/p>\n

Jeremiah is the founder of the Agency Growth Academy<\/a>, a member of the Forbes Coaches Council, and a featured mentor at Insurance WebX.<\/p>\n

He\u2019s also been a Mailshake customer since 2016, and recently employed the tool to increase webinar attendees – specifically, attendees who were pretty far down the sales funnel and getting ready to buy.<\/p>\n

If you\u2019ve ever hosted or promoted a webinar<\/a>, you\u2019ll understand that it\u2019s actually quite easy to get people to register for the event. But getting them to show up, and, more importantly, buy <\/i>something, is much more challenging.<\/p>\n

In order to ramp up qualified attendees, Jeremiah used a combination of surveys and outreach to deliver a hyper-relevant experience to sign-ups in the period leading up to the webinar itself. The result was a 50% open rate, and feedback that could be leveraged to drive webinar engagement and sales.<\/p>\n

The Problem with Most Webinars<\/h2>\n

The ratio of people that sign up to register their interest in a webinar vs. how many actually attend is on the decline – currently less than 50% of sign-ups will log into the webinar on the day of.<\/p>\n

So what\u2019s the problem?<\/p>\n

In short, webinars typically fall short on one or both of the following:<\/p>\n