Cold email is one of the fundamental pillars of digital marketing. And there’s a reason it’s stayed so popular throughout the years: it works. However, there’s a world of difference between simply using it, and using it to its full potential. To do that, you need to track, measure, and monitor. Tracking the performance of …

Outreach is good. Making a connection is even better. But both are just a precursor to your ultimate goal: you want the prospect or customer to do something. Subscribe, download, sign up, purchase, share, and so on. Your call-to-action, then, becomes all-important. An email without one is meaningless.