Relationship selling is – as the name implies – a sales technique based around using relationships to close sales. It’s typically used to sell high-ticket items and things like customizable software – purchases that have a long sales cycle.

Companies across the globe share a common problem: meetings. They have too many of them, they last too long, or they include people that don’t really need to be there – or, in many cases, a combination of all three. Whatever the reason, the fact remains that too many companies are still holding meetings that …