Cold email is one of the fundamental pillars of digital marketing. And there’s a reason it’s stayed so popular throughout the years: it works. However, there’s a world of difference between simply using it, and using it to its full potential. To do that, you need to track, measure, and monitor. Tracking the performance of …

Relationship selling is – as the name implies – a sales technique based around using relationships to close sales. It’s typically used to sell high-ticket items and things like customizable software – purchases that have a long sales cycle.