Trade shows are a great place to build relationships and generate leads. Many companies pay top prices for tickets, fly their teams out, and invest in a show table. This is all important for the trade show – but what happens after? Studies show that less than 70% of exhibitors have a plan or process …

For B2B sales teams, LinkedIn is proving to be a major influence in social selling. More than 98% of sales reps with 5,000 or more LinkedIn connections meet – or exceed – their sales quota. Of the more than 500 million users, 61 million are senior-level influencers, and 40 million are in decision-making positions. Compared …

You’ve met someone interesting at an event. You’re excited about the possibility of working together, but with everything else that’s going on at the event, you forget to follow up. A week later, you finally fish their business card out of your briefcase. Is it too late to follow up? Rather than letting great networking …

An all-too-common mistake when sending sales emails (or any kind of outreach email) is to overlook the follow-up. All the emphasis gets put on sending a great initial email, while the follow-ups become little more than a box-ticking exercise. That’s a huge oversight, since research has shown time and again that most sales result from …

Let’s be real: Email outreach should be a core element of your marketing plan. Promotion, prospecting, guest blogging, influencer marketing, building your personal brand, soliciting reviews and ratings, link-building, and more can all benefit from the tactic. Here’s more good news: you don’t need 100+ different outreach templates to win at cold emailing. What you …