It’s no secret: people are busy, especially senior executives and managers that hold decision-making power. If you’re cold calling or otherwise trying to pitch these prospects unannounced, it’s easy for them to use their busy schedule as an excuse to brush you off before you’ve had a chance to prove your value. One of the …

Writing effective sales prospecting email templates takes serious practice. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. And you’ve got to do all …

It’s no secret that templates can make you more efficient at sending cold email campaigns… with a caveat. Templates should be used as a starting point to help speed up the process of sending cold emails, but there’s a balance to be struck between sending an entirely templated campaign (never a good idea) and 100% …

Ever feel like you’ve spent all day writing emails? Turns out there’s a good reason for that. The average salesperson spends 21% of their time – or one full day a week – writing email. Based on average US working patterns, that’s 442 hours a year – enough time to fly to the Moon and …

Cold emails are an awesome tool for generating new leads and building relationships. The ability to target your message and refine it over time opens the door to high-quality leads. However, there’s usually someone standing in that doorway – a gatekeeper. Whether they’re an executive assistant or a regional manager, they’re tasked with guarding the …