Outreach is good. Making a connection is even better. But both are just a precursor to your ultimate goal: you want the prospect or customer to do something. Subscribe, download, sign up, purchase, share, and so on. Your call-to-action, then, becomes all-important. An email without one is meaningless.

Let’s be real: Email outreach should be a core element of your marketing plan. Promotion, prospecting, guest blogging, influencer marketing, building your personal brand, soliciting reviews and ratings, link-building, and more can all benefit from the tactic. Here’s more good news: you don’t need 100+ different outreach templates to win at cold emailing. What you …

Marketing a SaaS product is pretty darn difficult. More so with the competition looming in your backyard. As a Co-founder, I understand these challenges pretty well and over the years have understood the fact that ‘you won’t get if you don’t give!’ Needless to say, when it was time for us to showcase our second …