Personalization has been a hot topic among sales reps and marketers for a while now, particularly in the B2C world. But – as we all know – where B2C goes, B2B follows. I recently spoke to Jack Reamer, B2B Lead Gen expert from Emails That Sell, to find out what personalization means for cold emailers …

Email marketing works. But that doesn’t mean it’s easy. In fact, without the proper strategy and process, it’s hard. How hard? Well, the average person receives 126 business emails a day. With email open rates typically ranging from 15-25%, that means only around 30 of those emails will ever be opened. To make sure your …

The concept of an ideal customer profile (ICP) has a lot of noise around it right now. From the varying definitions of what an ICP really is to mixing ICP up with persona profiling, a lot of brands are getting it wrong – and this can have a dramatic impact on their bottom line. I …

Ever feel like you’ve spent all day writing emails? Turns out there’s a good reason for that. The average salesperson spends 21% of their time – or one full day a week – writing email. Based on average US working patterns, that’s 442 hours a year – enough time to fly to the Moon and …

Here’s a worrying stat: 82% of B2B decision-makers think sales reps are unprepared. It’s hardly surprising. In a target-driven environment, too many salespeople are only thinking about the next deal – it’s all “me, me, me.” They’re not taking the time to understand their prospects’ pain points and consider how they can add real value. …