Category Interviews
How to Qualify Your Prospects Beyond the Frameworks
There are myriad frameworks out there to help you qualify prospects. In fact, there are so many that it can be pretty confusing, and – to further complicate matters – there’s no one-size-fits-all framework that works for every business or in every situation. So how can you free yourself from qualifying frameworks in order to …
How to Use the Pain/Problem Matrix to Write Compelling Sales Copy
Making your sales copy as compelling as possible has never been more important than it is in these uncertain times. Fortunately, there are plenty of great resources out there that can help – including an interview we did recently with Erik Luhrs, aka, the “Bruce Lee of Revenue Generation.” Erik uses his background in NLP …
How to Create and Use Cold Calling Scripts
Most sales reps either love or hate cold calling scripts. While scripts are easy to use and help you come across as confident and knowledgeable, some believe they make salespeople come across as phony or unnatural. We don’t agree. Think about it: every sales rep is using some sort of script, even if they don’t …
How to Use a Sales Playbook to Train and Level Up Your Team
Salespeople tend to be naturally bullish. In such a high-pressure game, it’s practically a requirement. Yet research shows that this self-confidence is often misplaced. In fact, only a quarter of salespeople exceeded their quota last year. That’s a pretty worrying statistic given the vital role that sales teams play in driving business growth. What does …
Maximizing Deliverability: A Chat with Julie Gulevich of Glockapps
Deliverability is a huge issue for those of us who send cold emails. The big question is: how can we avoid getting caught in spam filters and destroying the reputation of our domains? This is an especially tricky question when the algorithms and rules behind spam filters are constantly evolving. I sat down with Julia …