Book marketing is a strange, undocumented world. There is a wealth of information on every other part of writing and publishing: There are roughly 1 billion services offering writing prompts and courses that will teach you how to write a business book. If the actual writing of your book is the issue, you can just hire a ghostwriter from …

There are many reasons a business might leverage an outreach campaign, and a tool like Mailshake to execute it. Most Mailshake customers use the tool for promoting content, building connections, and, of course, generating business leads. But we recently learned of a user who utilizes the tool for something a little more unusual: driving webinar …

Want to build a successful business? Start building relationships. Because as it turns out, people that have powerful connections are the most successful in any industry – entertainment, small business, technology, management, and everything in between. You know that influencer marketing focuses on paying or inspiring key leaders to drive your brand’s message and get …

There are lots of reasons you might want to find and connect with influencers in your niche. Doing so can be invaluable in building a personal brand and becoming an “influencer” yourself, for starters. It can also help create a network of people who will share your content for you, and if you play your …