content marketing – Mailshake Sales & Marketing Blog

How to Run an Outreach Campaign That Uses Content to Generate Leads for Your Agency

Nico Prins — Fri, 23 Oct 2020 18:59:45 +0000

Most businesses create content for their blog to generate leads and turn those leads into customers. While inbound marketing is effective, it takes time to generate results. As someone involved in SEO, I can testify just how much time and effort it takes to see results. If you’re involved in sales, SEO can feel like ...

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How to Grow Your Site With Link-Building Campaigns Using Mailshake

Vlad Falin — Fri, 31 Jul 2020 15:13:08 +0000

Starting an online business from scratch is always difficult. It was the same for me, even though I had previous knowledge in internet marketing. You have an idea, you create a great website with fantastic content, and then…nothing happens. After searching through the internet, you discover that you missed a step: building links to your ...

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How the Top 2% of Marketers are Maximizing the Potential of Automation

Dan Fries — Tue, 31 Mar 2020 18:23:56 +0000

Now that we’re hip-deep in the Technology Age, one would think that every industry would be taking advantage of the wondrous and amazing developments in automation. While the percentage of businesses who don’t use marketing automation at all has declined from 18% to 12% since 2016, only 2% exploit the full potential of marketing software ...

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Linkbuilding Trends and How to Create Linkable Content in 2020

Ann Smarty — Fri, 29 Nov 2019 17:54:48 +0000

Link building outreach is being influenced by the ever-changing digital marketing industry. Is your link building outreach campaign taking into account these changes? The overall trend is obvious: Links are still crucial for online visibility, yet they are getting harder to get. Hence link building outreach is becoming more sophisticated and follow-up tactics are getting ...

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The Step-By-Step Process For Link Building in 2019 (Hint: It’s All About Relationships)

Mark Lindquist — Tue, 01 Jan 2019 14:30:55 +0000

In my experience, there is no consistently effective and scalable way to promote content or earn white-hat links that doesn’t rely heavily on email outreach. The reason for this is threefold: Content promotion inherently relies on tapping other people’s audiences, whether it’s their email list, social following, or online community. You can only access other ...

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How to Secure PR Mentions For Your Book Launch via Cold Email

Caleb Kaiser — Wed, 18 Apr 2018 09:16:25 +0000

Book marketing is a strange, undocumented world. There is a wealth of information on every other part of writing and publishing: There are roughly 1 billion services offering writing prompts and courses that will teach you how to write a business book. If the actual writing of your book is the issue, you can just hire a ghostwriter from ...

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How to Use Surveys to Drive Webinar Attendees

Sujan Patel — Wed, 04 Apr 2018 14:12:50 +0000

There are many reasons a business might leverage an outreach campaign, and a tool like Mailshake to execute it. Most Mailshake customers use the tool for promoting content, building connections, and, of course, generating business leads. But we recently learned of a user who utilizes the tool for something a little more unusual: driving webinar ...

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The Blueprint for a High-Converting Influencer Outreach Campaign

Aman Thakur — Tue, 30 May 2017 12:09:16 +0000

Want to build a successful business? Start building relationships. Because as it turns out, people that have powerful connections are the most successful in any industry – entertainment, small business, technology, management, and everything in between. You know that influencer marketing focuses on paying or inspiring key leaders to drive your brand’s message and get ...

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10 Underrated Strategies for Finding Influencers In Your Niche

Sujan Patel — Tue, 18 Apr 2017 11:22:40 +0000

There are lots of reasons you might want to find and connect with influencers in your niche. Doing so can be invaluable in building a personal brand and becoming an “influencer” yourself, for starters. It can also help create a network of people who will share your content for you, and if you play your ...

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