We (LeadFuze) have partnered with Sujan and Mailshake for a while. Now, we’re officially integrated with their awesome email tool. This blog post provides a way to visually share what that means for you. Throughout the post, I’ll show how to get the most from LeadFuze + Mailshake when it comes to sales. You may …

AIDA stands for Attention, Interest, Desire and Action. It’s a marketing model based on the stages consumers go through when making a purchasing decision. Attention – The consumer becomes aware of the product. Interest – They learn something about the product that piques their interest. Desire – They start to think seriously about buying that …

A good product idea can conquer the world, right? If only it were that easy. What seems like a slam dunk to you might be DOA with the only group that matters: your potential customers. If it doesn’t resonate with them, nothing else matters. Your product will fail. But don’t let that scare you, as …

One question about cold email that I get a lot is how to automate it. You can easily spin up a cold email outreach campaign by following the three-step process outlined below. 1 Identify Lead Buckets Lead buckets are places where you can point your virtual assistant at to pull lists of names and companies …

WIFT, aka What’s In It For Them. I heard this term for the very first time as I was sitting on my toilet seat and watching this YouTube video of Noah Kagan. And it literally blew me away. If you send regular cold emails, then I’m sure WIFT is not a new thing for you. …