You may already know that email gives you one of the biggest bangs for your buck. Lead nurturing emails generate about 5% more clicks than general emails, and result in 20% more sales opportunities. To top it off, nurtured leads will spend 47% more than non-nurtured leads. But have you ever wondered what salespeople are …

A while back, I recorded an exposé on how I use Mailshake in my email marketing strategy. Due to the strong response it had, the Mailshake team asked if I’d write a guide on how I use Mailshake to bring in new leads. Below I’ll cover everything you need to know about Mailshake– what it …

I love a meaningful conversation. In fact, the best part of my day is the time I spend interacting with my clients, my team and my network on LinkedIn and Twitter. Don’t get me wrong—I love creating too. But life is all about the people we meet and the things we learn from them. Yet …

Contrary to what you might have read, GDPR didn’t kill cold emails. You can still send them. You just have to be more careful about the way you collect, manage and store the data you use to send them. The good news is, if you’re already following cold email best practices – that is, you …

The people who submit forms on your website are the people you want to be talking to. Whether they’re signing up to be customers or just want to get more information about your product or service, a personalized email following up with them after a submission is a great way to start real conversations, discover …