Acquiring leads is one of the main objectives of any business. Companies dedicate large amounts of resources for generating leads. The truth is, if your prospects are not ready to buy what you are selling, you will find it difficult to make sales. Good leads are prospects that have an interest in your product or …

There is nothing more important than being able to clearly and concisely communicate your message to your customers. Well, except for one thing: being able to communicate your message in an effective way. Many business owners and sales professionals treat cold emailing and LinkedIn messaging in the same way. They copy and paste their cold …

Globally, 14.5 billion emails are marked as spam every single day. This equates to almost half (45%) of all emails. What’s more, advertising-related spam is the biggest single category, accounting for 35% of all spam. It goes without saying that staying out of the spam folder is vital for salespeople using cold outreach – but …

Cold email is an art. You need a basic understanding of how it works. You also need to know how to build a cold email campaign, including building your list and writing effective cold emails. There are a lot of moving parts, which is why it can help to see how other people are doing …

Plenty of companies struggle to reach their sales objectives. They either have prospects that take forever to close or, worse, never close at all.  When you look closer, this is usually due to not having a clearly-defined sales process in place. In a rush to make those first sales, many small companies never take the …