The goals are set, the KPIs you want to hit are crafted, and your stellar email campaign is ready to roll. By all accounts, you are so ready that you feel like you’ve already crushed your goals. There’s only one problem: You have to figure out a cold email subject line compelling enough to get …

No matter what your outreach goal is, whether you want to close a sales deal or get a backlink from the site, having a great outreach tactic is a must. Why? With 306.4 billion emails people send and receive each day, it can be daunting to cut through the noise and get your email opened, …

It’s no secret that templates can make you more efficient at sending cold email campaigns… with a caveat. Templates should be used as a starting point to help speed up the process of sending cold emails, but there’s a balance to be struck between sending an entirely templated campaign (never a good idea) and 100% …

Deliverability is a huge issue for those of us who send cold emails. The big question is: how can we avoid getting caught in spam filters and destroying the reputation of our domains? This is an especially tricky question when the algorithms and rules behind spam filters are constantly evolving. I sat down with Julia …

Personalization has been a hot topic among sales reps and marketers for a while now, particularly in the B2C world. But – as we all know – where B2C goes, B2B follows. I recently spoke to Jack Reamer, B2B Lead Gen expert from Emails That Sell, to find out what personalization means for cold emailers …