Cold outreach is typically used to target a relatively small number of high-value potential clients. People who have an important role in the workplace are generally very busy. On average, American workers receive over 120 emails a day. This number is probably much higher for most decision-makers and CEOs. The tricky part of your cold …

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. …

The art of prospecting lies in getting past the gatekeeper. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. On sales prospecting calls, that gatekeeper is typically a receptionist or assistant. However, when prospecting by email, the gatekeeper is often the prospect themselves. And …

There is a lot out there on how to send cold emails that convert. But through all the templates, examples, best practices, and anecdotes, there are really only about 10 things you have to get right: Set a goal to move the prospect to the next phase, whatever that is for your business; not to …

If there’s one thing that one thing that every seasoned salesperson will agree on, it’s this: Following up is absolutely essential to a successful prospecting and sales strategy. A sales strategy that relies on just 1 email, a single cold call, 1 LinkedIn message, is doomed to fail. And it’s not just conjecture. The numbers …