cold email – Mailshake Sales & Marketing Blog

How to Run an Outreach Campaign That Uses Content to Generate Leads for Your Agency

Nico Prins — Fri, 23 Oct 2020 18:59:45 +0000

Most businesses create content for their blog to generate leads and turn those leads into customers. While inbound marketing is effective, it takes time to generate results. As someone involved in SEO, I can testify just how much time and effort it takes to see results. If you’re involved in sales, SEO can feel like ...

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Cold Email Case Study: 97% More Appointments After 1 A/B Test (w/ Templates)

Jack Reamer — Thu, 01 Oct 2020 15:42:51 +0000

This case study breaks down how we doubled the cold email results for a business broker (and longtime MailShake customer) after a single A/B test. You’re going to see how we helped Robert Allen of Acme Advisors & Brokers turn a few “negative replies” into a campaign that landed multiple appointments per day thanks to ...

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6 Ways to Improve Outreach Impact During COVID-19

Eleni Hagen — Wed, 12 Aug 2020 20:07:21 +0000

Many recent observations suggest that, in our current turbulent climate, successful sales outreach has to strike an appropriate balance between tone, timing, and overall value. While it’s still important to examine traditional qualifiers such as buyer profile and stage, it’s clear that these unusual times require a heightened sensitivity when reaching out to potential buyers. ...

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How to Build Your First Automated Email Sales Funnel

Anna Crowe — Fri, 19 Jun 2020 18:19:26 +0000

If you are looking to build or grow your business online, there is a good chance you’ve heard of email sales funnels. After all, email is one of the most effective methods of communicating with nearly 4.1 billion users. What you might not know is what the heck an email sales funnel is — or ...

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17 Sales Email Templates + Examples & Best Practices

Sujan Patel — Fri, 12 Jun 2020 16:40:22 +0000

Writing effective sales prospecting email templates takes serious practice. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. And you’ve got to do all ...

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How to Use Videos to Improve Your Cold Outreach Response Rate

Olga Mykhoparkina — Tue, 09 Jun 2020 15:11:59 +0000

Cold outreach is typically used to target a relatively small number of high-value potential clients. People who have an important role in the workplace are generally very busy. On average, American workers receive over 120 emails a day. This number is probably much higher for most decision-makers and CEOs. The tricky part of your cold ...

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How to Write a Follow-up Email After No Response

Sujan Patel — Thu, 04 Jun 2020 15:56:40 +0000

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. ...

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16 Follow-Up Email Subject Lines to Steal for Your Next Campaign

Sujan Patel — Fri, 01 May 2020 16:45:08 +0000

The art of prospecting lies in getting past the gatekeeper. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. On sales prospecting calls, that gatekeeper is typically a receptionist or assistant. However, when prospecting by email, the gatekeeper is often the prospect themselves. And ...

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Cold Email Strategy: Everything You Need to Know

Mark Lindquist — Mon, 20 Apr 2020 20:37:50 +0000

There is a lot out there on how to send cold emails that convert. But through all the templates, examples, best practices, and anecdotes, there are really only about 10 things you have to get right: Set a goal to move the prospect to the next phase, whatever that is for your business; not to ...

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Follow Up Email Strategy: Everything You Need to Know

Mark Lindquist — Tue, 07 Apr 2020 15:04:56 +0000

If there’s one thing that one thing that every seasoned salesperson will agree on, it’s this: Following up is absolutely essential to a successful prospecting and sales strategy. A sales strategy that relies on just 1 email, a single cold call, 1 LinkedIn message, is doomed to fail. And it’s not just conjecture. The numbers ...

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