Most businesses create content for their blog to generate leads and turn those leads into customers. While inbound marketing is effective, it takes time to generate results. As someone involved in SEO, I can testify just how much time and effort it takes to see results. If you’re involved in sales, SEO can feel like …

This case study breaks down how we doubled the cold email results for a business broker (and longtime MailShake customer) after a single A/B test. You’re going to see how we helped Robert Allen of Acme Advisors & Brokers turn a few “negative replies” into a campaign that landed multiple appointments per day thanks to …

Many recent observations suggest that, in our current turbulent climate, successful sales outreach has to strike an appropriate balance between tone, timing, and overall value. While it’s still important to examine traditional qualifiers such as buyer profile and stage, it’s clear that these unusual times require a heightened sensitivity when reaching out to potential buyers. …

If you are looking to build or grow your business online, there is a good chance you’ve heard of email sales funnels. After all, email is one of the most effective methods of communicating with nearly 4.1 billion users. What you might not know is what the heck an email sales funnel is — or …

Writing effective sales prospecting email templates takes serious practice. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. And you’ve got to do all …