There are lots of reasons you might want to find and connect with influencers in your niche. Doing so can be invaluable in building a personal brand and becoming an “influencer” yourself, for starters. It can also help create a network of people who will share your content for you, and if you play your …

This is the first in a series of many posts you’ll see appearing on this blog over the next few months. Each post is based on a chat I had recently with an expert. I’ll be talking about their approach to outreach and why it works, and I’ll be showing you some examples of their very best …