There’s a right way – and a wrong way – to write subject lines for every kind of email. Some types, like networking emails, often get pushed aside in favor of something more ‘important’. But the fact is, sending an email to someone you met at a recent event can be just as crucial as …

Half the battle of being a great salesperson is staying informed and organized: Where are my leads coming from? Which leads are at what stage of the pipeline? When was the last time I contacted them? Should I follow up again this week? Which tactics have been working, and which ones should I rethink? How has …

One of our biggest priorities at Mailshake is talking to our customers. We want to get to know them, learn how they use our tool, and what they get out of it. This not only helps us build better, lasting relationships, but it also helps us adapt and expand Mailshake so that we can offer …

There are many reasons a business might leverage an outreach campaign, and a tool like Mailshake to execute it. Most Mailshake customers use the tool for promoting content, building connections, and, of course, generating business leads. But we recently learned of a user who utilizes the tool for something a little more unusual: driving webinar …

How many books do you read each month? How about in a year? Maybe you feel like there’s no time for a “luxury” like reading. Or maybe it’s just never been your thing. I’m here to tell you, there is and it should be.