Few companies have unlimited money and time. When that’s the case, you have to get creative when it comes to generating leads. Leads are the life source of any growing company. It doesn’t matter how ambitious your plan to scale is if you can’t maintain that momentum with a steady stream of quality leads. Sure, …

A solid sales reporting strategy is essential to any organization. Those who don’t set goals and regularly report on progress and results will – without a doubt – be missing opportunities to boost leads and conversions, and to maximize revenue. To put this into context, imagine that you’re trying to lose weight or get fit. …

The LinkedIn profile summary is prime real estate that you can leverage to improve your effectiveness as a salesperson. It’s a window where prospective clients can peek in and see who you are, why you do what you do, and what you do best. If you are doing any cold prospecting via email, LinkedIn, or …

AIDA stands for Attention, Interest, Desire and Action. It’s a marketing model based on the stages consumers go through when making a purchasing decision. Attention – The consumer becomes aware of the product. Interest – They learn something about the product that piques their interest. Desire – They start to think seriously about buying that …

A good product idea can conquer the world, right? If only it were that easy. What seems like a slam dunk to you might be DOA with the only group that matters: your potential customers. If it doesn’t resonate with them, nothing else matters. Your product will fail. But don’t let that scare you, as …