Brand authenticity is a key element of successful marketing, and Ashley Ryan knows this well. She expertly leverages authenticity in her business to differentiate her company and build stronger connections with prospects and clients. As Founder and CEO of Her Smart Marketing, an agency focused on helping other female entrepreneurs grow their businesses, Ashley has …

You wouldn’t run a paid ads campaign without having the analytics capabilities in place to understand which ads are actually driving results for your business. Even SEO and content marketing are quantifiable in that you can track visitor actions to better understand the performance of your different strategies. Yet, despite this focus on metrics and …

Contrary to what you might have read, GDPR didn’t kill cold emails. You can still send them. You just have to be more careful about the way you collect, manage and store the data you use to send them. The good news is, if you’re already following cold email best practices – that is, you …

The people who submit forms on your website are the people you want to be talking to. Whether they’re signing up to be customers or just want to get more information about your product or service, a personalized email following up with them after a submission is a great way to start real conversations, discover …

No matter how much time and effort you’ve put into your email, it won’t matter if you’re not also focusing on one other area: Deliverability. One in five emails never reach the inbox. Imagine if they all made it through. Email would be a useless channel. Unfortunately, the same strategies and protocols that try to …