One of the oldest, simplest, and most effective ways to generate revenue for any business is to use the resources you already have at your disposal. We’ve used Mailshake a few times at Lead Cookie to run this process with great success. We see about a 9-10% response rate and in the various times we’ve …

There is nothing more important than being able to clearly and concisely communicate your message to your customers. Well, except for one thing: being able to communicate your message in an effective way. Many business owners and sales professionals treat cold emailing and LinkedIn messaging in the same way. They copy and paste their cold …