Your sales and marketing team are on a roll with researching, prospecting, and connecting with new leads. Your company has done a great job of identifying and serving your key customer segments, and your business has started expanding as a result. What can you do to keep your revenue stream growing, and maximize your team’s …

A sales pipeline should be more than a vague idea of where the company stands in sales at any particular time. Just as a camera takes a picture to freeze a moment, you should be able to glance into your pipeline and ascertain the level of sales immediately. If you don’t like what you see, …

Now that we’re hip-deep in the Technology Age, one would think that every industry would be taking advantage of the wondrous and amazing developments in automation. While the percentage of businesses who don’t use marketing automation at all has declined from 18% to 12% since 2016, only 2% exploit the full potential of marketing software …

Automation is something of a bad word when it comes to prospect research. There is a good reason for this: prospect researchers have long feared that automated tools will eventually make them obsolete. As a result, they have long argued that automated tools simply cannot provide the ‘personal touch’ that real-life humans bring to the …