B2B sales reps have an endless number of responsibilities, but one takes precedence over them all: lead generation. While there are many ways to generate leads, the creation and use of high-quality, targeted content is among the best.  But that leads to a few questions: What types of B2B lead-generation content should you create? Can …

Cold email is an art. You need a basic understanding of how it works. You also need to know how to build a cold email campaign, including building your list and writing effective cold emails. There are a lot of moving parts, which is why it can help to see how other people are doing …